Flicks marks app relaunch with punchy new OOH campaign across Australia and New Zealand

Flicks, the leading cinema and streaming discovery platform in Australia and New Zealand, has unveiled a new out-of-home campaign to celebrate the relaunch of the Flicks app.

The campaign, developed entirely in-house, spans billboards and street furniture across both countries — reflecting the brand’s trademark tone: cheeky, straight-talking, and refreshingly no-nonsense.

Featuring three punchy copy variations, the campaign taps into the familiar frustration of modern content overload and the challenges of wondering what to watch and where to find it. Each headline is designed to stop people in their tracks and spark instant brand recall.

The new-look Flicks app consolidates cinema showtimes, streaming listings, and editorial reviews into one award-winning platform. Used by over 12 million people a year, it’s built to help audiences cut through the chaos of a fragmented media landscape — distilling data from multiple platforms to solve two universal questions: what should I watch? and where can I watch it?

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