Five new creative hires at DDB Sydney
DDB Sydney has made a raft of new hires to the creative department including Rupert Hancock (left), who comes in as creative group head from TBWA\ Singapore, plus senior writer Malcolm Caldwell, art director Ian Broeckhuisen and young creative duo Simon Friedlander and Daniel Ieraci.
The announcement of the new hires come a week after DDB lost several creatives to Leo Burnett, Sydney.
Says Dylan Harrison, recently appointed ECD at DDB Sydney: “Change is a necessary part of agency life, especially in an agency as large and as successful as DDB Sydney. To keep things fresh it’s vital to bring in new talent. These guys reflect the new integrated reality of our business and I look forward to the influence they bring. As we keep winning new business, we’ll continue our hunt for the best talent in the region.”
Adds Chris Brown, DDB Group Sydney’s managing director: “We are hugely proud of our creative department and are committed to ensuring it remains one of the best in the country. We have one of the biggest departments in Australia with fantastic breadth and depth, producing great work. We’re very happy about the new hires joining our team and look forward to more in the future following some recent new business wins and the arrival of our new ECD, Dylan Harrison.”
Says Mark Harricks, Creative Director, DDB Sydney: “I’m really impressed by the quality and the passion these guys have for doing great work across any channel. These are exciting times for DDB and it’s great to add to the great talent we already have within the department. Not only do they bring an additional wealth of skills and experience, they are top blokes as well!”
New joiners to the DDB creative team are:
Rupert Hancock
Multi award winning Rupert Hancock joins as creative group head. He brings with him over fourteen years experience spanning both traditional and digital advertising. Hancock joins from TBWA in Singapore having previously worked at Ogilvy in New Zealand, creating campaigns for the likes of Adidas, Apple, Visa and American Express using digital, social media and event activation. Rupert has won many integrated and digital awards throughout Australasia, including Axis Award, CCA, DMA, Spikes and several international gold Effie’s.
“DDB have shown an unequivocal desire to create multi channel experiences and to do this right. This is a hugely exciting time for DDB and I’m really excited to be a part of it.” says Hancock.
Malcolm Caldwell
Calwell joins DDB as a senior writer with over fifteen year’s experience, having worked at Saatchi & Saatchi and Leo Burnett’s. Most recently Malcolm led award winning campaigns in his role as ECD at London’s largest integrated advertising agency, Inferno. Malcolm has won nearly 50 industry awards across all media channels including One Show, Creative Circle Gold, Clio and Cannes.
“When I came to Australia there was one real stand-out agency I wanted to work for, and that was DDB. With the combined strength of the creative department, enviable client list and management line up we’re in a fantastic position to be able to produce some truly outstanding work,” says Caldwell.
Ian Broekhuisen
Joining as Art Director working across the DDB group, Broekhuisen has a track record of strong strategic thinking and a passion for big ideas, which have earned him awards at many shows including Cannes, Clio Awards and One Show. Recently relocating to Sydney Ian has spent the past 7 years working at Ogilvy Johannesburg, one of the most creative and awarded agencies in South Africa working on Cadbury, BP, KFC, Audi and Coca-Cola.
Simon Friedlander (far left) and Daniel Ieraci
Friedlander and Leraci have been appointed as a creative team working across a range of key DDB accounts including McDonald’s and Wrigley’s.
Friedlander began work at DDB on the DDB Launchpad program. Prior to this, after completing AWARD School in Sydney in 2009, he headed over to Austin, Texas and began a copywriting internship at Door Number 3, a full-service indie advertising agency.
Leraci has been working in the creative and art direction fields for four years after completing undergraduate studies at the University of Swinburne, Prahran in the field of Communication Design.
27 Comments
movember.
Did the Man City ceremonial plates make the move from London to your new desk Malc?
Well done on the new gig mate.
Nice one Malcolm & good luck mate.
Tom
Diesel!
Brilliant hires, some of my favourite people. Congrats!
Is that Gene Wilder and Don Draper?
Congrats malc, brilliant.
so where are the women?? and why are Creative Departments constantly full of men? Ever thought about hiring a woman? how about an older woman (ohh, now that’s a scary thought!)
8:46, where’s my sandwich
Only a woman would ask where are the women. Who are the top 10 women in the country? And what is the work? Lynchy, may be time to do a feature mate, I’m sick of this issue continuing to come up. Emma Hill, Ruth berlotti and Georgia Arnott are my top pick. And caroline Davis in NZ. What about you bloggers? Suggestions?
Well done Malc.
Nicci Doak for best girl writer in NZ.
Congrats Rupert, all the best mate
Lisa Fedyszyn by miles
8.46 : you forget, this is DDB. They don’t like women there.
i hear friedlander rides a girl’s bike.
I’m a bloke and I’m also asking where are the women? It’s not just women who notice this industry is full of guys. Especially after 40. Why are other men in management so scared of working with smart women? I mean nothing against these guys this article is about. But come on advertising drag yourself in to the 21st century. The ratio sucks.
Any one else think Rupert looks like a better Steve Back?
Correction – 7 in 20 ratios suck.
ddb just got creepy
That is just too damn true. “Why are other men in management so scared of working with smart women?” You’re right, the ratio is madly off.
We beg of you, campaign brief, please do a feature!
koi, you’re mistaken steve back is way better looking!!!
So true about the poor chicks. Someone give ’em a job coz they sure can’t cook nowadays. But they’re good at pickin up footballers and ceo’s. That’s pretty smart.
Bald Backy.
Yeah, great idea. Maybe we should make a list of the few talented Asians, Muslim or Jews in Australian creative departments too. How about the very few talented redheads? Those redheads, at least they give it a go, hey? Let’s name them for Anonymous to judge! No, wait a minute, that’s offensive, discriminatory and completely fucked.
yes 5:47, I stand corrected.
Two chins are better than one!!!
when more women start applying (especially in creative) there may be more of them getting the jobs. in my experience this is something that for some reason happens everywhere (or at least london too) – there are just less girls than guys wanting to work in creative departments.
so much so, that when a ‘girl team’ comes along they’re practically snapped up by an agency (and also because agencies are aware of this inbalance, and would like to appear forward-thinking) – it’s weird.
why aren’t more girls applying? should be the question.
12:39.
You’re racist aren’t you? Those peeps who work in agency dont act jerks like you. Culture is JOY.