Fisher Funds encourages Kiwis to connect with their money in new campaign via Special NZ
Fisher Funds has launched a refreshed brand and creative campaign via Special New Zealand, designed to encourage New Zealanders to connect more with their money and build their financial future.
Says Jonathan Symons, GM Marketing at Fisher Funds: “KiwiSaver is all over the news, every day. Yet a lot of people aren’t actively engaged – 22% of Kiwis don’t know their KiwiSaver balance.”
The refreshed brand and “Make the most of your Money” campaign are the work of Special, who began working with Fisher Funds at the start of the year.
Zoe Alden, Head of Business Management at Special says the campaign is a fresh idea to reinvigorate the Fisher Funds brand and introduce a new generation to different ways to invest: “All too often money takes more than it gives. This new platform is a fresh idea to reposition the brand by helping people to get better connected to their money.”
Media and performance marketing agency Reason has prepared a media strategy that including digital, press, social, outdoor, radio and airport properties.
Fisher Funds is one of New Zealand’s longest standing and largest specialist investment managers providing KiwiSaver and Managed Fund investments for more than 500,000 Kiwis.
Client: Fisher Funds
GM Marketing: Jonathan Symons
Senior Manager Marketing and Communications: Alexandra Jackman
Creative Agency: Special New Zealand
Creative Chairman, CEO NZ: Tony Bradbourne
Chief Creative Officer: Lisa Fedyszyn
Chief Creative Officer: Jonathan McMahon
Creative Director: Tom Johnson
Associate Creative Director: Gareth Rice
Head of Production: Katie Mortensen
Producer: Gabrielle Eggels
Head of Business Management: Zoe Alden
Senior Business Director: Kate Syms
Senior Business Manager: Hannah Russell
Business Executive: Milly Johnston
Chief Strategy Officer: Rory Gallery
Group Strategy Director: Ursula Nichols London
Content & Social Capture: Liam Keaney
Production Company: Hooves
Director: Kale McRedmond
Executive Producer: John Pace
Producer: Annelise Yarrell
DOP: Maria Ines Manchego
Offline Editor: Ollie Knocker
VFX and Online: Stafford Wilson
Soundmix: Franklin Road Audio
Media Agency: Reason
Founder & Strategy Lead: Matt Rowe
Co-founder & CEO: Tim Pointer
Account Director: Andy Bowman
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