First snow falls as Thredbo launches winter 2025 campaign ‘Thredbo’s Still Better’

With a perfectly timed dusting of fresh snow overnight, winter has officially teased its arrival, setting the scene for Thredbo Resort to unveil its highly anticipated Winter 2025 campaign, “Thredbo’s Still Better”.

 

The campaign, created produced entirely in-house, reinforces why Thredbo continues to set the benchmark as Australia’s best ski resort, as voted eight years running.

Launching ahead of Opening Day on June 7, Thredbo’s Still Better is a fully integrated, full-funnel campaign that drives awareness, conversion and brand love across every channel from high-impact broadcast, OOH and cinema placements to digital, social and CRM.

The campaign centres around the tagline “There’s ‘The Snow’, Then There’s THREDBO”, highlighting everything guests already know and love along with plenty that they are yet to discover.

Built on the foundations of iconic campaigns like Thredbo’s Better and What Goes On In Thredbo Stays In Thredbo, this new iteration embraces Thredbo’s cheeky spirit and timeless charm. It’s a confident return to bold storytelling with just the right amount of Aussie wink.

“This campaign is a celebration of everything that makes Thredbo, well… unmistakably Thredbo,” says Thredbo Brand & Marketing Manager, Richie Carroll.

“It’s got heart, it’s got attitude, and it captures the spirit that’s made this place a standout for decades… leg-burning laps, world-class après, and that perfect blend of nostalgia with new energy. Thredbo’s always done things a little differently, and this campaign doesn’t just reflect that, it owns it.”

The campaign connects everyone from families and first-timers to core skiers and snowboarders alike, reminding them that Thredbo isn’t just a place to ski, it’s a place to feel something. From early-season excitement to on-mountain moments and post-trip memories, Thredbo’s Still Better is designed to deliver impact at every stage of the guest journey.

Coupled with great value pricing across winter products, savings of up to 50% on lift passes when purchased online early, learn-to-ski packages from just $99, and a huge calendar of free events and entertainment featuring some of Australia’s biggest music acts, there’s never been a better time to visit.

In a competitive winter landscape, Thredbo continues to set the standard, delivering the experience that keeps guests coming back.Thredbo’s Still Better.