Fintech disruptor Nano launches new brand platform ‘Smart Money Move’ via Eleven

Australian fintech Nano Digital Home Loans is challenging the outdated approach to finance and home loan lending with the launch of its new brand platform, ‘Smart Money Move’ developed by Eleven.

 

When it comes to mortgage lending, people expect the worst. Lengthy process, confusing jargon, hidden fees, and old, unreliable technology. It’s a system created to benefit the lender. Research by Nano into the traditional home loan industry reveals 75% of Australians are more frustrated with the slow and tedious process than ever before, with half stating loan approval could take up to 4 weeks.

Nano was built to make the system fast, fair and simple in favour of customers. With 86% of Australians agreeing technology could be used to make home loans easier, the fintech company harnesses the latest in data and tech to deliver the first true end to end digital home loan experience that enables someone to refinance in minutes not weeks.

The new brand platform was born from the frustration Australians feel and with the knowledge that they are educated, smart and want to make the most of their finances. It’s more than just giving people a loan or helping them get rid of it, for Nano, it’s about changing a system to be fairer and in turn empowering customers to make the most of their money with Nano’s one simple account that maximises their financial position – that’s a smart money move.

Smart money move establishes Nano as a disruptor of the industry, empowering Australians to take control and turn their home loan into their most powerful financial asset.

Says Andrew Walker, CEO and co-founder, Nano: “Our new brand platform encompasses our belief that the home loan should benefit the borrower, not the lender. We sweated the details on every part of our business and brand to create a truly innovative product and customer experience that flips the system in favour of customers.”

Featuring Aussies smashing through relicts of the old world of home loans – piles of applications forms, old computers and phones left on endless holds – the campaign film reflects the frustration felt by Australians and how choosing the juxtaposed Nano digital home loan that is paper free, with fast approvals, and no hidden fees is a smart money move.

Smart Money Move launches with an integrated campaign spanning TV, BVOD, and social, whilst digital, OOH and radio spots highlight how Nano’s service offering removes the complexities many Australians feel when taking on home loans with conventional lenders.

Adds Walker: “We’re asking Australians, frustrated by the traditional processes who want something better, to make a smart money move and join Nano.”

Nano was founded in 2020 by former big four bank executives Andrew Walker and Chris Lumby. Having approved over $100 million worth in its first month and receiving an innovation patent for its unique technology, Nano is on a mission to disrupt the $1.9 trillion home loan battleground, for the better.