Ferrero Rocher unveils new Christmas campaign with Reynold Poernomo via The Mix Agency
Ferrero Australia via The Mix Agency, Mango PR and Soap linked by Isobar have invited consumers to Share the Magic this Christmas with a delicious new partnership with ex Masterchef contestant, Reynold Poernomo. The campaign focuses on inspiring consumers to use the Ferrero Pralines range in new ways outside of the standard gifting occasion to leverage the foodie craze of Australians.
Ferrero Australia enlisted Reynold Poernomo as its brand ambassador to create 6 inspirational Christmas desserts with a finishing touch from its Pralines range; Ferrero Rocher, Ferrero Rond Noir and Raffaello, and worked with The Mix Agency to capture and bring to life the magic of the desserts in enticing video and print content.
The Share the Magic campaign aims to inspire Australians and New Zealanders during the festive period when they’re busy searching for new and exciting entertaining ideas. At the centre of the campaign is a digitally led strategy which includes social and digital content of Reynold creating his Ferrero Pralines inspired desserts broadcast across Youtube, Facebook and a Ferrero Rocher microsite. The integrated campaign will also be amplified across Christmas advertorials in key food titles including Better Homes and Gardens and Australian Women’s Weekly alongside a shopper path to purchase in-store.
Says a spokesperson for Ferrero: “We wanted to inspire consumers with new ways to use our range during Christmas; we’ve always had the magic of gifting, and this year’s dessert inspiration – brought to life with Reynold in his element in the kitchen and the creative vision of The Mix Agency – helps bring to life the deliciousness of our range.”
Says Rainer Hug, co-founder and creative director of The Mix Agency: “It’s been exciting to work with two passionate clients, Ferrero and Reynold, on a campaign that gets consumers inspired and their taste buds craving Ferrero Pralines. It’s been a great opportunity to showcase their range in a new occasion.”
Client: Fererro Australia
Creative Agency: The Mix Agency
Music: We Love Jam Studios
Collaborators: Reynold Poernomo
PR Agency: Mango
Media: PHD
Social: Soap linked by Isobar
10 Comments
Why would you PR this abject dross?
Fantastic! One of my favourite press releases of today. I’ll have to deduct point for putting “Client: Fererro Australia” though, since misspelling the client’s name is probably a faux pas.
As for the campaign, I didn’t actually look at it since I’m above that sort of thing. However, if I use my imagination and my penchant for typos, I’m assuming it’s all about chocolate deserts, with chocolate camels and chocolate oasises….is that the plural of oasis? If anyone can tell me the plural of ‘oasis’, please fax me your credit card number.
@Furry Roger apparently they were waiting to PR something great you had done. Cant imagine why they gave up.
Why would you bother commenting? loser
@ Furry Roger still waiting for you to claim
putting something on paper. Except shit.
Be interesting to see how many used the menus or even found them inspiring…nothing simple for us simple folk
Whereas the work you do has the potentiall to edify and inspire us all does it? Twat.
@Furry Roger. Well done, probably your best writing to date by far. The use of loser (without caps) and Twat are an absolute triumph. The industry is indeed fortunate to have people like you to keep its standards up. Keep up the good work, and you too may be able to inspire and edify. One day, never.
Share the Magic, Grumpy – Cannes awaits.
Share the magic?
More like spare the vag-dick…