felix mobile encourages Australians to become tree parents in new campaign via Paper Moose
felix mobile has launched a new campaign via Paper Moose to encourage Australians to become tree parents.
With felix mobile, customers get a tree planted on their behalf for every month they’re on its mobile plan… which technically makes every customer a tree parent.
The new campaign brings that thought to life in its usual playful fashion, introducing Aussies to dozens of cute, mischievous tree babies and their proud parents.
Says Nick Hunter, co-founder and CEO of Paper Moose: “This is a cheeky, cheerful campaign that’ll get people’s attention with heaps of room for the characters to stretch, or branch out (sorry), across other channels especially social media, not to mention highlight Felix’s eco credentials in an entertaining way.”
This is the third brand campaign Paper Moose has created for felix mobile, a carbon neutral telco, part of the TPG group.
Says Kate Limbach Clarke, senior brand marketing manager at felix mobile: This campaign is such a celebration of what our brand is all about. Our focus is always the customer and our planet, ‘Switch for the value, stay for the trees’ embodies this in such a light hearted way – we are thrilled it is out there across all touch points! Another successful campaign idea launch with Paper Moose
The new campaign is live now on out of home advertising, key digital channels and social media, with more channels to roll out throughout the lifetime of the campaign.
Client: felix mobile
Head of Felix: Kelly Rollison
Senior Brand Marketing Manager: Kate Limbach Clarke
Content Manager: Josie Cocks
Senior Graphic Designer: Jack Edwards
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Head of Strategy: James Sykes
Head of Digital Strategy: Brad Bennett
Strategy Director: Praveen Vaidyanathan
Creative Strategist: Catho D’Souza
Creative Director: Jeremy Willmott
Creative Lead (Copy): Jermaine Rowe
Creative Lead (Art): Nathan Moore
Design Director: Georgia Shillington
Senior Account Manager: Jorge Lastra
Digital Designer: Tchaan Wilson-Townsend
Production: Paper Moose
Director & Photographer: Josh Logue
Director of Photography: Mike Roberts
B Cam: Kristy Clinton
Photography: Billy Plumber
Senior Producer: Lucy Whirledge
Line Producer (on set only): Henry Richardson
Casting / Assistant Producer: Victoria Beck
1st AD: Adam Smillie
Production Designer & Wardrobe: Maria Papandrea
Offline & Online Editor: Oliver Trauth-Goik
Animation: Vivi Feng
Supporting Animator: Katrin Hummel
Colour grade: Yanni Kronenberg
Clean Up: Ben Drisma
Sound Design & Mix: Caleb Jacobs
25 Comments
Has a lot to answer for.
Around 0:09 of that first 15″ I can hear another, quieter VO say “At Felix mobile blah blah blah”. Did somebody forget to turn that off?
you’d figure you could at least get the sound mixing right if the concept is average and bland.
You ripped me off!
Also, missed opportunity not to say ‘first month tree’
That’s an awfully long credit list for university grade work.
No credit for Sam Cotton?
a hyphen could help.
Didn’t notice the VO mistake on the first listening but definitely did on the second. Probably best to pull this one before anyone sees it.
Best thing about the OOH billboard is the animation makes the baby tree look like a little stoner smoking a bong. Nice one.
Churns out student level work (for years) and stills stays open.
All agencies make average work. And we’ve all worked on disappointing brands. But at this point the agency has to take responsibility for consistently creating uninspired, juvenile work.
It’s because it’s never had an experienced ECD at the helm. Expect student level work for years to come.
can u please stop destroying brands with terrible work Felix what on earth are u doing
I liked it. Something different and quite entertaining.
To those that feel the need to rip into other people work/businesses – please share you amazing agency and all the amazing work that you just completed via links below. Spanks
I can share you some amazing work where the sound is mixed properly
Not going to yuck someone’s yum, but it’s definitely not different.
must be winning a lot of work against some bitter bettys considering the vitriol in this thread
So sour on the eyes these comments. This work is fine, by a fine agency (that I do not work for).
The level of awareness here so dim, when truly not good work is often lauded, by those considered beyond criticism.
These words in this gutter, hoping without hope, to lift some eyes to the stars above.
Oh you don’t have one?
Well hire one.
There is great CD/ECD out there that would relish the opportunity to work in a brief like this.
You’ve seen a Telco planting trees and using little animated trees in their ads?
Honestly, the utter poison spat by people on here is shameful and very clearly far from straight up commentary (talking about what they lack in their business etc – if you’re that deep into this agency then you’ve got history)
Give it a rest and focus on doing better if you think you can
Agree re history. Immediately questioning what goes on in this agency to accrue these sorts of comments.
Neither is the PR release which once again talks up a very ordinary campaign, the likes of which we have all done at some time.I know I have had work featured on CB that I’d really rather wasn’t.Not because it was horrible,but because for any number of reasons,like client interference or research,just wasn’t as good as it should have been.
I do wonder if any of the creatives named were asked for permission to use their names in the release.
Anyway back to the 12th rewrite of a commercial I hope will never appear here.
If you think this is trust funded drivel. Trust your instincts.
Cute!
Why did they copy an artist’s signature style – Sam Cotton, instead of just reaching out to him to co-create the creative and get support of his fans?