FedUni Australia launches new ‘make it happen’ campaign for Open Day via Publicis CUBED

Federation University Australia has launched its 2014 Open Day campaign via Publicis CUBED.

It is the first time all campuses have been included under the single campaign theme, since the university came into being last October.

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Phillip Crone, marketing manager at FedUni says that Open Day is one of the most important days for the uni in terms of generating enrolments for the 2015 year.

Says Crone: “One of the main reasons for open days is to attract school leavers and mature-aged potential students to experience FedUni and have them list us as one of their preferences for 2015, so the messaging needs to be aspirational as well as single minded enough to generate attendance on the day. This years campaign theme ‘Make it happen’ ticks all the right boxes in achieving that.

“Whatever ‘it’ might mean to a potential student, through our hands on approach to learning, we can help make ‘it’ happen. In a sense we are inviting people to take the first step in making ‘it’ a reality – starting at our Open Day.”

Bruce Williams, creative director at Publicis CUBED: “This campaign is an extension of where we have taken the brand with previous FedUni work. The striking visual content is enhanced with a subtle ‘glow of success’ evident in every scene. This is a theme we’ve utilised across all campaign elements, to add that extra spark.”

The campaign is due to go live on August 1st and will appear across TV, Radio, print and online channels.

Agency: CUBED

Motion Graphics: Andrew Barry