Federal Group’s ‘The Range’ at Country Club tees off new brand campaign via Communicado

Country Club Tasmania’s The Range has launched a new above the line brand campaign via Communicado, to support the official opening of Launceston’s all-new driving range and social playground, where golf, technology and good times come together.

 

The Range at Country Club is a dynamic, world class golfing and entertainment venue, where golfing enthusiasts and fun-seekers alike will come for the cracking drives, but stay for the cracking sides. With 28 driving bays offering cutting-edge Topracer tech, an 18-hole mini golf course and a Clubhouse Bar & Restaurant and event space, The Range at Country Club is set to become Launceston’s must-visit golfing and entertainment destination.

Building on the Get in the Game brand positioning developed by The Contenders, the campaign created by Communicado needed to strike a balance – appealing to seasoned golf professionals without losing an easygoing inclusive spirit for casual players. This was brought to life by showcasing the many and varied reasons to visit, contrasting energy and atmosphere with shared moments, that make it a one-of-a-kind golf experience.

Just as important was highlighting the venue itself as a state-of-the-art facility that embodies the very best of golf technology and hospitality. All wrapped up with the tagline ‘Get in the Game’.

Sats Emily Wills, Head of Branding and Marketing, The Range at Country Club: “We’re so proud to introduce this new state-of-the-art experience at Country Club. In collaboration with The Contenders and Communicado, we’ve created a campaign that really captures The Range at Country Club in action. It’s an exciting step forward not just for our brand, but also showcasing the kind of world-class experience Tassie has to offer.“

Says Annie Price, Executive Creative Director, Communicado: “As a golfer (albeit a pretty bad one), this was a dream brief. It was amazing to experience and shoot this brand spanking new facility. It’s really impressive. The bonus for nailing that magic 4am sunrise shot?  Definitely getting a couple of drives in before we wrapped.”

Comprising 30s and 3 x 15s films, 2 x radio spots, display, social and PR, the campaign launched on 27th September and will be amplified in a media strategy via OMD.

Client: The Range at Country Club
Head of Branding and Marketing: Emily Wills
Marketing and Events Manager: Maddi de Winter
In House Agency Manager: Allison Jongbloed

Creative Agency: Communicado
Executive Creative Director/Writer: Annie Price
Associate CD/Art Director: Simon Fleming
Head of Strategy & Growth Ops: Eliza Mielczarek
Integrated Client Director: Nicki Cole
Account Manager: Sasha Tonkes
Account Coordinator: Laura Biondo
PR Senior Account Director: Claudia Frederick
PR Senior Account Manager: Angie Darras
Social Capture: Leuke Marriott

Production company: Oi
Director: Jon Webb
Producer: Matt Osborne
Producer: George Underwood

Media: OMD
Media Account Manager: Melissa McDonald
Digital Specialist: Ella Michele
Libby Nielsen

Brand Strategy Company: The Contenders
Managing Partner – Joe Rogers
Creative Director – Emily Fitts
Designer – Buffii Spence
Client Partner: Moe Alhorub