Fanta joins forces with Tik-Tok in Australia for new Halloween campaign via Ogilvy Sydney and One Green Bean
Fanta has launched a major new marketing campaign in Australia via Ogilvy Sydney to further build the brand’s strong association with the fun and creativity of Halloween. The campaign will mark the first time the brand has leveraged the hugely popular video sharing platform Tik-Tok.
The Fanta Halloween campaign has also been created and produced entirely in Australia – the first time for the global brand in more than a decade. The local creative throws down a challenge to young Aussies to make a fun and ‘bold choice’ by choosing the ‘bold taste’ of Fanta over the spooky season.
The campaign is led by a 15 second TVC aimed at late teens and young adults and features ‘Bold choice. Bold taste’ as the tagline. The spot is a tongue-in-cheek look at a Halloween party where partygoers make some very ‘bold’ choices with their costumes. It will be screened nationally on television, online video and on social until early November.
Fanta’s new Halloween campaign also marks the first time a beverage brand in Australia has partnered with creators on the hugely popular short-form video platform Tik-Tok. The brand will mobilise a group of highly creative and popular influencers on Tik-Tok who will share teaser videos featuring their imaginative takes on Fanta’s fun ‘Cauldron Challenge’. The challenge will see influencers encourage their followers to unleash their creativity by making bold and imaginative Halloween costumes and sharing them on the platform.
The Fanta Halloween campaign is part of an exciting month for the brand with Fanta also unveiling its brand new twist bottle for 1.25 and 2 litre bottles. The Fanta twist bottle design is set to roll out across the rest of the range by the end of 2020.
Says Oscar Gonzalez, brand manager, Fanta: “It is a hugely exciting few months for Fanta in Australia with our bold new Halloween campaign which we have created right here in Australia rolling out at the same time as our fun new twist bottle.
“Our brand is increasingly looking for ways to better engage with our consumers, and through Fanta Halloween we are confident we are tapping into a moment of cultural relevance that resonates with a key target market.”
The campaign will also feature in-store shopper activations, point-of-sale materials featuring Fanta recipes and owned social media content.
To learn more, visit https://www.fanta.com.au/
Tik-Tok: https://www.tiktok.com/@fantaau
7 Comments
Joined forces with TikTok?
https://www.tiktok.com/@fantaau
0 videos, 1 fans, 0 hearts.
did they make it on the app? Looks it.
A halloween horror indeed.
You kids like tick tock don’t you? Was that a ‘yeet’? What’s that, some sort of new dab? It’s a nice new social media platform you’ve got there, shame if someone was to….leverage it. Why isn’t this working? What do you mean hire Gen Z people, they’re all entitled snowflakes. I know how to advertise to kids god dammit, I wrote the ‘light beer is for pussies’ campaign back in 97, underage drinking went up 234% that year. Advertising was better when we had unlimited budgets and everyone did ludes.
Fanta can dress itself up in any number of marketing guises, and it has, but there’s no getting away from the fact that the orange fluid itself tastes nothing like the Fanta of old. The latest iteration tastes like a diet version of what it used to be. No amount of spin or Halloween nonsense can disguise the awful truth. So here’s an appeal to CCA: stop trying to be frightfully modern and PC, dial the sugar up to 11 and give us back the delicious beverage of the past.
oooo a spider outfit. How bold. Bet the client was sweating bullets about this script.
If you record all the talent pretending to be at a party instead of using a crappy premade SFX track.