Family photo sharing platform Tinybeans appoints Maven PR
Independent public relations agency Maven PR has announced its latest client win, securing the PR account for Tinybeans, a leading private family photo sharing platform.
This partnership underscores Maven PR’s expertise in the lifestyle sector and its dedication to delivering innovative communication strategies.
Tinybeans offers a safe and private space for parents to capture, share, and cherish their children’s milestones. With over 900,000 monthly active users, the platform is dedicated to helping families preserve precious memories, while staying connected with loved ones. By partnering with Maven PR, Tinybeans aims to enhance its brand presence in Australia, deepen engagement with its audience, and expand its market reach.
Says Sophie Muir, founder and director of Maven PR: “We are thrilled to join forces with Tinybeans. Tinybeans is a cherished resource for families, and we are excited to contribute our strategic insights and creative prowess to help them connect with even more parents across Australia. Our team is passionate about supporting brands that make a positive impact on everyday lives and with everything we see in the news on a daily basis around deep fakes and the mis-use of images of minors, there’s never been a more vital time for an app like Tinybeans.”
In an age where deep fakes and online predators pose significant risks, the privacy of children’s images has never been more critical. Tinybeans prioritises the safety and security of its users, offering a platform where families can confidently share their moments without the fear of unauthorised access or misuse.
Maven PR will implement a comprehensive PR strategy for Tinybeans, focusing on media relations and creative campaigns. By leveraging its strong network and industry expertise, Maven PR aims to generate compelling, newsworthy stories that highlight Tinybeans’ unique offerings and values.
Says Zsofi Paterson, CEO of Tinybeans: “We are excited to work with Maven PR to elevate our brand in Australia. Their innovative approach and dedication to storytelling align perfectly with our mission to foster love, not likes, by helping families capture, share and treasure their everyday moments privately and securely. We look forward to achieving great things together.”
This latest client is part of a growing client base in the consumer PR sector at Maven PR, with other recent account wins including Piazza D’Oro coffee, Heineken, Spacer and Parkhound.