Family moments brought to life in McDonald’s Australia’s latest TV campaign via DDB Sydney
McDonald’s Australia has launched the third TVC in its brand campaign via DDB Sydney. Titled Denise, the 60-second TVC shares everyday family moments and insights, celebrating the role Macca’s plays in the lives of Aussies.
In the TVC, McDonald’s introduces a loveable but mischievous little girl who is busy putting everything right, so there’s no reason to miss family time at Macca’s.
Says Jo Feeney, marketing director, McDonald’s Australia: “In this new spot, we’re shining a light on the love that Aussie families have for a trip to Macca’s. The appeal of a trip to Macca’s with the family is brought to life through the actions of one cheeky girl and familiar scenes of life at home. Denise is the latest TVC in our year-long brand campaign and continues the narrative that no matter who you are, where you are or what you do, Macca’s will be there for you and your family.”
Says David Joubert, creative partner, DDB Sydney: “I speak from experience when I say that anyone who has kids will relate with fondness and familiarity to this story. Especially the lengths that our young girl goes to to undo her mischevious acts. It’s an amusing new addition to our ongoing campaign, celebrating everyday Aussie life and the role we play in it.”
The previous two TV spots from McDonald’s brand campaign include Landmark, which launched in October, and Almost Home, in December 2019.
The campaign will appear nationwide across TV and online.
McDonald’s Australia
Chief Marketing Officer: Jenni Dill
Marketing Director: Jo Feeney
National Marketing Manager: Amanda Nakad
DDB Sydney:
Chief Creative Officer – DDB Australia: Ben Welsh
Chief Creative Officer – DDB Sydney: Tara Ford
Creative Partner: David Joubert
Creative Partner: Jade Manning
Creative Partner: Vincent Osmond
Lead Senior Producer: Tania Jeram
Managing Director: Priya Patel
Managing Partner: Lisa Hauptmann
Business Director: Nicole Drabsch
Chief Strategy Officer: Carl Ratcliff
Planning Partner: Anna Bollinger
Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Adrian Shapiro
Executive Producer: Yolande Dewey
DOP: Shelley Farthing Dawe
Editor: Adam Wills
Online: Soren Dyne
Sound Engineer: Abigail Sie, Song Zu
Music: Level Two Music, Melbourne
Media: OMD
19 Comments
When Maccas ads are better than beer ads
When Maccas ads are better than the lamb ads.
Glad that came with an explanation.
not convinced it is better than a beer ad or the Lamb ad. Cute as it is…….it is very sweet….
Nice one Dave and team
Congrats Macca’s team- I LOVE IT.
Isn’t her name Denise…not Lucy?
Watched it twice, still unsure wtf happened. Had to read the explanation. Fail.
A lot of talent in the credit list, but hasn’t transferred to the screen.. Bland.
Check Leo Burnett London for some good simple Maccas ads.
https://youtu.be/SFjvQ0NTs5A
Felt like I watched an insight not an ad.
This resonates. Love it.
What I’m observing is the use of really good music tracks to super bland creative. The truck commercial soooooo did not match the track.
This ad is average at best. Its good production qualities saves a stale, forgettable, trodden idea that the salaries attached to it should be embarrassed about.
When McDonalds serves extra cheese.
Having grown up as older brother to a sociopathic violent sister i love how we are celebrating mothers that reward violent daughters for their behaviour….. just as happened in my household.
30 years later that girl is huge, violently abusive to children, her father has been driven into an early grave by them both, and her brother who is half way into his own grave from it all is still being actively blamed for the behaviour because he refuses to accept it as not only normal, but somehow his fault.
Maybe next time punish the daughter for the behaviour instead of rewarding her for cleaning up afterwards.
Maccas, enabling children’s misbehaviour since forever. You really think they behave in order to get Maccas? Nope. They whine, complain and throw tantrums until you get them that happy meal. This from experience.
This add just comes across showing Lucy as an OBNOXIOUS child & no consequences for her actions…she gets rewarded at Maccas..very bad example for parents
When are you unimaginative plagiarists going to STOP using classic old songs and melodies in your childish Hamburger Ads.
ABSOLUTELY PATHETIC.
Create your OWN TUNES if that’s possible with your feeble minds.