Fairfax Metro Media develops and launches The Canberra Times iPad app for Canberra audiences
Canberra audiences will be able to access local news as well as national and international content via an app for the first time, after Fairfax Metro Media launched The Canberra Times for iPad.
Says David McLennan, The Canberra Times tablet editor: “This is an exciting development for all Canberrans and will connect our community to the news that matters to them. The launch of this new platform reflects The Canberra Times’ commitment to delivering high quality journalism to audiences in print, online, mobile, and now, tablet devices,”
The Canberra Times iPad App will focus on local news, sport and opinion, while also offering the best national and international content. Users can watch full-screen video, enjoy stunning photo galleries and interactive graphics, and access breaking news updates 24 hours-a-day. The app will also keep readers up to date on the arts, property, travel, technology, money and lifestyle news.
It brings together the best of canberratimes.com.au and the daily newspaper, including all the highly respected sections – Panorama, Forum, Food and Wine, Domain, Relax, Fly and Public Sector Informant. And it’s free for a limited time.
The Canberra Times iPad App will include a raft of other features such as:
- My News – track topics and get alerts when stories match your interests
- My Comments – track your comments, replies to them and read what others are saying
- My Clippings – clip a story, video or photo to read, watch or view later
- Sudoku
- Crosswords
- TV Guide
- Weather
- Alerts
- Newsstand presence
Says Ken Nichols, Fairfax Media’s Canberra operations director: “Extending The Canberra Times to tablet platforms will provide a greatly enhanced experience for audiences as well as deliver new opportunities for advertisers in the growing iPad market.
“The Canberra Times iPad App represents an exciting platform for advertisers to connect with a unique new audience for the first time in this market. Advertisers will now be able to produce interactive creative experiences this audience that harness the functions of the iPad environment.”
Says Rick Gleave, Fairfax mobile director, Metro Mastheads: “Fairfax Media’s iPad apps for The Sydney Morning Herald and The Age have seen huge success with a significant audience base that interacts with the apps in droves daily.
“As the leader in iPad news publishing in Australia we are pleased to build on this success with the launch of The Canberra Times iPad App.
“Readers who download The Canberra Times iPad App will experience the news specially curated for the iPad. The app will give users a seamless experience where they can login using their Fairfax membership and be able to view their comments, track topics and clippings across both desktop and iPad.
“We understand that our audiences are moving faster to a hand held future, and this launch yet again signals our determination to pioneer news delivery to mobile devices and our continuing investment in emerging mobile technologies to ensure that we remain relevant and crucial in the eyes of our readers.”