On Tuesday night, eyewear brand Quay will launch its first TV campaign on home shores with a national campaign created with Advertising Advantage.
The brand response TVC was produced and edited by Advertising Advantage (ADAD), to drive brand awareness as well as sales, with sunnies and blue light glasses starting at $60. The agency is also responsible for the media buy for ‘Stay Shady’ which will air first on national TV.
The spot, which features a variety of models, illustrates how the affordable fashion frames are made to fit any face shape. Launching tonight with a 20% deal for 2 pairs of glasses, there will be a special revamped offer ahead of Black Friday in the coming weeks, as Quay looks to grow the fanbase in its home market.
Says Michele Fitzgerald, senior director of sales, marketing and operations APAC: “We wanted a partner who was going to match the attitude of our designs. In Advertising Advantage we’ve found a team with experience in this category, who can create an impactful ad that will resonate with the Australian consumer. The team has a clear platform to measure success and we’re excited to be launching our first TVC in Australia.”
Says Chris Spanos, creative director at Advertising Advantage: “Quay has amassed a loyal following and we wanted to speak to them, as well as reach new audiences. We’ve heroed the unique designs through aspirational visuals and used clear prompts to take action. The viewer is left intrigued to find out more.”
Quay joins a portfolio of fast fashion brands that ADAD has already successfully introduced to TV in Australia including BooHoo, Pretty Little Thing and Nasty Gal.
Says Tracey Gabriel, global account director, Quay: “Quay represents the best of an Aussie success story. Online fame through organic growth both here and abroad as well as a quality product to market. Our experience in the sector combined with a proven attribution model, provides Quay a known platform for short-term ROI and long term brand position.”
As part of its influencer collaboration series, Quay recently launched a celebrity partnership with model Chrissy Teigen, with a fun spin on the pronunciation of the brand name. Excitingly, there’s a new Jennifer Lopez range of sunnies launching 14 November 2019.
Client Marketing Team: Michele Fitzgerald
Media & Creative Agency: Advertising Advantage
Global Account Director : Tracey Gabriel
Executive Producer / Composer: Braedy Neil
Creative Director / TV: Chris Spanos