UK-based experiential agency BEcause expands its global reach with opening of Sydney office
Award-winning brand experience agency BEcause has opened its first office in Sydney as the company seeks to grow its global network.
Based in Surry Hills, BEcause Australia will offer a full range of experiential marketing services to domestic and international brands throughout the region.
Services on offer will range from simple sampling campaigns to fully immersive, live brand experiences – amplified as required through digital and social media channels.
Says Sharon Richey, founder and CEO of BEcause: “We have big ambitions for BEcause on the global stage, and Sydney is one of the first of a number of new international offices we’re looking to open.
We live in an increasingly globalised world, and a growing international network will ensure we’re right on top of global trends and cultures – as well as sharing learnings and new ways of doing things.
At the same time, we know that activating in a local market works best when working with local talent. We’re keen to talk to more ambitious boutique agencies and partners overseas who would like to be part of the BEcause global network.”
BEcause Australia is headed up by Meredith Cranmer,(left) a New Zealander and former Senior Account Director in the agency’s London office.
Says Cranmer: “Although we’re a new name in Australia, we’re backed by one of the biggest names in experiential marketing in the UK, and that gives us a real edge out here.”