BMF launches Expedia 2012 brand campaign leading with ‘Thailand on $222’ tv spots

Expedia, the worldʼs largest online travel company, has just launched its 2012 brand campaign via BMF sydney.

Over just a few days, Shura and the team captured a raft of both iconic and unexpected experiences relevant to all types of travellers. From enjoying crunchy local cuisine at night markets and unique cultural entertainment, to elephant rides through jungles and boat trips out to Phi Phi Islands, the new campaign highlights the importance of saving money by showing what you can do with $222 in Thailand.

Says Joana Barros, senior marketing manager, Expedia Australia & New Zealand: “Our ʻNew York on $50ʼ campaign was a huge success, so we wanted to continue the story through the lens of our new product, Expedia Holidays – which offers both flexibility and great savings. Our new ad brings to life the average saving you can make when you book your flight and hotel together for Thailand, by showing what you can do with an extra $222 in your pocket. We are all very proud of the work and hope Australia loves it as much as we do.”

Says Carlos Alija, executive creative director, BMF: “We are looking to build on the success of last year. The Expedia work has some great properties that we will continue to push.”

Client: Expedia. Joana Barros & Amee Evans