Example adds InterContinental Hayman Great Barrier Reef to its client roster

Earned-led culture agency Example has announced its latest addition to its client roster, Australia’s renowned private island resort, InterContinental Hayman Great Barrier Reef.

Following the development of a new brand strategy, Example has been entrusted with a strategic PR campaign that elevates the resort’s standing as the frontier of Australian luxury and supports its transition from InterContinental Hayman Island Resort to InterContinental Hayman Great Barrier Reef, a rebrand marks a new chapter in the resort’s 74-year legacy of delivering sandy toed serenity at the ultimate island playground.

Positioned in the heart of the Great Barrier Reef, the resort holds a unique role as the gateway to one of the world’s greatest wonders. Example’s role will be to shape a narrative that showcases the resort’s unique experiences and dedication to luxury, relaxation and adventure.

Says Kayte Staraj, general manager of InterContinental Hayman Great Barrier Reef: “We’re thrilled to collaborate with Example to amplify our brand and highlight our deep bond with this extraordinary natural wonder. Example’s expertise in culturally resonant storytelling will be invaluable as we celebrate this exciting new chapter in our remarkable history.”

Says Rebecca Jarvie-Gibbs, co-founder and managing director of Example: “We’re excited to deepen our partnership with IHG by bringing our earned-led approach to this breathtaking destination. InterContinental Hayman Great Barrier Reef is renowned as an exclusive luxury escape, blending intimacy with the thrill of discovery. We look forward to collaborating with the media to invite guests to experience the reef in an entirely unparalleled way.”

InterContinental Hayman Great Barrier Reef joins Example’s robust travel and hospitality portfolio, which includes brands such as InterContinental Sydney, StandardX, QT Hotels and Hotel Morris Handwritten Collection.