Ex-BWM Dentsu Melbourne exec CD Murray White joins 10 Feet Tall in lead creative role

CB Exclusive – After 3 years at BWM Dentsu Melbourne as executive creative director, Murray White today joins 10 Feet Tall in the lead creative role. He will partner Joseph Meseha and Stuart Black to lead the promising independent.

Says White: “I’m a big believer in independence. There’s a wonderful agility and humility that comes with it. You respond to your clients’ challenges in a way that is truly centered upon the needs of the business and the people running it – rather than in a way that is governed by a network or dictated by their rigid frameworks.”

Last week, BWM Dentsu announced Simon Bagnasco as Murray’s replacement. White left the agency in February. Prior to joining BWM Dentsu, he was the ECD/chief design officer of Doner, North America, and international creative director of Springer & Jacoby, Europe – both being the largest independent agencies in their respective markets at the time.

Says White: “10 Feet Tall’s strategic and creative processes are world class, but at the same time they truly understand the importance of preserving their start-up culture. There are no armchair generals at 10 feet tall. They just know how to get on with making great work that gets results.”

Says Black: “Murray is a top bloke and the perfect fit for our business. He’s been awarded at Cannes, Clio, D&AD etc. He gets our vision and deeply cares for his clients. It’s been a long time since we have seen such passion for the work walk through the door here at 10 feet tall.”

Says Meseha: “Murray plays a really big part of the next stage of our growth plan. Over the last 24 months we’ve strengthened our digital and social offering, so it is the perfect time to bring in a creative and strategic thinker with such a holistic approach. We look for forward to a long and prosperous partnership.”