Ex-BMG L.A. senior director Sync Allegra Caldwell launches new music supervision house GOODFIND

Former BMG L.A. senior director Allegra Caldwell has launched GOODFIND, a music supervision house providing music supervision, licensing and bespoke composition for TV, film and advertising.

Having nearly a decade of experience in sync and licensing, Allegra Caldwell (above) has set up GOODFIND, a music supervision company. Set to provide the TV, film and advertising industry with music supervision, licensing and composition services, GOODFIND will hero Australian artists to local and international audiences, all while supporting initiatives and charities close to their hearts.

Caldwell’s experience has taken her from music supervising (Love Child and Wonderland amongst others) at InSync Music, to the sync team at Kobalt Music Group, and then to BMG Australia & New Zealand where she was co-head of sync for four years.

In her most recent role as senior director of creative sync at BMG Los Angeles, Caldwell focused on film and TV, working with clients including Amazon, Netflix and HBO. Caldwell has worked with and represented thousands of artists and catalogues including AC/DC, Tim Minchin, Nirvana, Neil Finn, Fatboy Slim, Peking Duk, Jet, Julia Stone, Dope Lemon, Winston Surfshirt, Client Liaison, CHAII and many more.

After working for rights holders for the past seven years, founding GOODFIND is the culmination of her many years’ experience in both recording and publishing, giving her an extensive understanding of complex licensing circumstances, catalogues as well as a vast international network.

Says Caldwell: “I’m excited to be back doing Music Supervision. It has always been my passion and now to have GOODFIND, I’m looking forward to reconnecting with creators in Australia and abroad. The name not only speaks to finding and licensing the best music for our clients, but also that it’s important to me that we are doing good whilst we are doing business.”

GOODFIND is teaming up with a charity every financial year and donating a portion of their profits to a good cause. This year it’s Support Act, a foundation close to their hearts. Australia’s ads, content, films and shows would not be the same without the music they use, particularly that of the wonderful talent that comes from our home turf. The Australian music industry has been hit hard over the past 18 months, with cancelled tours and festivals, creating intense financial hardship for musicians and crew.

Support Act is Australia’s only charity delivering crisis relief, financial support and mental health and wellbeing services to artists, crew and music workers who are doing it tough.

Allegra has teamed up with composer Rick Snowden, the co-founder of indie label Third Eye Stimuli and former guitarist and producer of The Jim Mitchells & The Grease Arrestor. Snowden is key to GOODFIND’s custom composition arm of the business, having recently worked with Porsche, OMF, Vans and Fella Swimwear.

GOODFIND is based in the creative hub of the Northern Rivers of New South Wales, while they service clients around Australia. If you need help finding and licensing music for your project, head to goodfindcreative.com and get in touch.

Website: www.goodfindcreative.com
Instagram: @goodfindcreative