Evolution not revolution: Lendi launches new ‘Home Loans Made Easy’ work via The Woodshed

As interest rates keep climbing and many fixed rate loans come to an end, Lendi has launched a new campaign to remind customers that refinancing can be easy.

 

Maintaining its philosophy of “evolution not revolution”, Lendi has taken its successful animated series to the next level – displaying the ease of Australia’s #1 online home loan platform that provides access to over 4000 home loan options available through 25 lenders nation-wide.

Says Zara Cobb, chief growth officer, Lendi: “At a time where it is getting increasingly harder for homeowners to get a better deal, it is more important than ever for homeowners to know that refinancing can be made easy and stress free.

“We’ve elevated the existing 2D work into the 3D world to create even better design aesthetics, with our beloved Logo on Wheels in a fresh environment, demonstrating the effortless options our Lendi platform provides to consumers, all the while maintaining Lendi’s strong and playful feel.

“Director Brad Sayers and the team at The Woodshed have done an incredible job of signifying the simplicity that we live and breathe at Lendi when it comes to getting a better deal on your home loan.”

Adds Sayers: “It was an exciting challenge to take Lendi’s ‘Logo On Wheels’ into the 3D world. We wanted to refine the visual style while adding a range of visual cues that show the passage of time through homeownership, in a forever changing landscape.”

Lendi’s “Home Loans Made Easy” campaign aims to remind customers that the refinancing process is accessible to all, with Lendi only a few clicks away from demystifying and simplifying the refinancing process, guided by experts every step of the way.

Advertiser: www.lendi.com.au
Brand: Lendi
Creative & Content Lead: Emer Hogan
Group Creative Director: Breanna Chalk
Senior Group Campaign Manager: Sharon Sarinas

Production Company: www.thewoodshed.net.au
Director: Brad Sayers
Producer: Cara Logue
Design & Animation: Eddy Herringson
Animation: Laura Heath
Voice Over: David Adlam
Music: Song Zu
Sound Design & Mix: Steve Hessell