With two thirds of the state in drought, South East Queenslanders are getting a timely reminder that ‘Everyone and Every Drop Counts’. The intensive advertising campaign, created by GrowthOps for Seqwater, features stylistic illustration and simple animation to demonstrate the ways we can all save water in, and around, the house.
It reinforces the notion that we can’t always count on the rain, so instead, it demonstrates the countless ways we can all make a difference by making some simple changes.
Says Lindsay Thompson, creative director, GrowthOps: “This campaign showcases helpful water saving tips that anyone can apply each day. Most importantly, it demonstrates how people can reduce their water consumption and wastage.
“It has been an incredible privilege to help positively shape the future of one of our most precious resources, and in such a unique way.”
Says Adam Harper, team leader corporate communications at Seqwater: “The delivery of this campaign is both timely and truly exciting as it has the potential to really make a difference.
“This really represents a step change in our water saving awareness and approach to driving behaviour change.
“GrowthOps Brisbane demonstrated an adept understanding of both the strategic challenges involved and equally how to convey our key messages to many diverse communities in South East Queensland in a positive and engaging way.”
Says Annastacia Palaszczuk, Queensland Premier: “We are reaching out to everyone in the South East to ease back on their water usage with the ‘Everyone and Every Drop Counts’ campaign.”
Seqwater is running the ‘Everyone and Every Drop Counts’ campaign in partnership with water retailers, Urban Utilities, Unity Water and the Redland, Logan and Gold Coast councils.
The campaign launches across South East Queensland this week with TV, radio, outdoor and online videos.
Creative Director: Lindsay Thompson
Head of Strategy and Innovation: Caroline Starecky
Copywriters: Tim Kelly and Heath Kunde
Art Directors: Simon Budzevski and Benjamin Drake
Graphic Artist: Gaelle Masurier
Senior Producer: Natalie Mitchell
Illustrations: Joe Carrington
Post Production: 3P Studio
Music Composition and SFX: David Gaylard
Group Account Director: Mark Gregory