‘Everyone and Every Drop Counts’ in Seqwater’s drought response campaign via GrowthOps
With two thirds of the state in drought, South East Queenslanders are getting a timely reminder that ‘Everyone and Every Drop Counts’. The intensive advertising campaign, created by GrowthOps for Seqwater, features stylistic illustration and simple animation to demonstrate the ways we can all save water in, and around, the house.
It reinforces the notion that we can’t always count on the rain, so instead, it demonstrates the countless ways we can all make a difference by making some simple changes.
Says Lindsay Thompson, creative director, GrowthOps: “This campaign showcases helpful water saving tips that anyone can apply each day. Most importantly, it demonstrates how people can reduce their water consumption and wastage.
“It has been an incredible privilege to help positively shape the future of one of our most precious resources, and in such a unique way.”
Says Adam Harper, team leader corporate communications at Seqwater: “The delivery of this campaign is both timely and truly exciting as it has the potential to really make a difference.
“This really represents a step change in our water saving awareness and approach to driving behaviour change.
“GrowthOps Brisbane demonstrated an adept understanding of both the strategic challenges involved and equally how to convey our key messages to many diverse communities in South East Queensland in a positive and engaging way.”
Says Annastacia Palaszczuk, Queensland Premier: “We are reaching out to everyone in the South East to ease back on their water usage with the ‘Everyone and Every Drop Counts’ campaign.”
Seqwater is running the ‘Everyone and Every Drop Counts’ campaign in partnership with water retailers, Urban Utilities, Unity Water and the Redland, Logan and Gold Coast councils.
The campaign launches across South East Queensland this week with TV, radio, outdoor and online videos.
Agency: GrowthOps
Creative Director: Lindsay Thompson
Head of Strategy and Innovation: Caroline Starecky
Copywriters: Tim Kelly and Heath Kunde
Art Directors: Simon Budzevski and Benjamin Drake
Graphic Artist: Gaelle Masurier
Senior Producer: Natalie Mitchell
Illustrations: Joe Carrington
Post Production: 3P Studio
Music Composition and SFX: David Gaylard
Group Account Director: Mark Gregory
Client: Seqwater
Sophie Walker
Adam Harper
Katrina Lambert
6 Comments
Nice work with a great illustration style. Hopefully it gets enough airtime to make an impact on behaviour.
Why do you PR such crap?
Brilliant animations lets hope people take notice
I would like to know how many families moved into logan and other councils in the past 10 years into new homes . In that time there’s no increase in water storage but massive increases in council rates so I think they should provide for their new residents without ripping off the old.
I live in South Australia in a seaside village North of Adelaide and the instillation of piped water to my new home was nearly $10000 so I put in two 25450lt tanks and pump for $5500, my calculations indicate I will collect On average 72000lts from rainfall, to save even more I have a sub shower where you use a bucket to collect the cold water and then soak myself with water then turn tap off and wash with a flannel then turn water on again and rinse the soap off,the water in the bucket goes in the garden or in winter I use it to flush toilet.
idk shit about this issue but the designs good and i was able to bullshit a lot of information for my assignment, thanks.