Euro takes Durex ‘right there’ for Valentine’s Day
CB Exclusive – Euro RSCG, Sydney has created a tactical campaign running today, Valentine’s Day, for client Reckitt Benckiser and product Durex.
With the thought of taking your girl out to dinner on Valentine’s Day to make her feel special and to increase your chances of ending the night in a more exciting way, Euro created the ultimate destination. A place every girl wants to be taken, a place that will leave her wanting to come back for more.
The ‘Right There’ Restaurant has been promoted since Thursday with a teaser campaign using online media on restaurant guide sites, drive time radio and print media, to drive consumers to the restaurant website and hotline number. The reveal happened today. When the number is called or the website visited, it is discovered that there is no such place as The ‘Right There’ Restaurant, but there is such a place as ‘Right There’, supported by Durex. Consumers can then leave their contact details to be sent a free Durex sample.
“There are a lot of opportunities on our Reckitt Benckiser brands, as this Durex campaign demonstrates,” said Steve Coll, executive creative director, Euro RSCG.
Agency: Euro RSCG, Sydney
Executive Creative Director: Steve Coll
Writer: Paul Suters
Art Director: Adrian McNamara
Account Director: Magnus Omme
13 Comments
I’m not entirely sure I get this.
Firstly, it’s Durex guys. If you can’t nail one of these – you might as well go home.
Secondly. So. I give the girlfriend the impression she’s going to a restaurant (right?) -but she isn’t. She actually finds out that the restaurant I was going to take her is actually my cock, covered in one of these.
What?
It doesn’t work as a reveal because it makes you look like a cunt.
It doesn’t work as an ad because it isn’t funny.
And it doesn’t work as a product ad because anyone can get her ‘right there’ with or without a condom.
What it won’t get her is aids.
Or a kid.
I have to agree with the angry guy first post.
Lazy execution with no real point.
The website is just as rubbish – nothing more than a landing page.
I only hope the client paid fuck all for this!
7.33
That’s quite funny.
I thought a black shirt always sufficed.
I’m afraid I have to agree with above. Might work for those vibrator cock ring contraptions that durex make.
Still, good to see Euro’s new cd wants to do more than lame puns about bush.
Sorry guys, but that’s plain embarrassing! And after that dreadful Areoguard ad too! Tsk! Tsk!
Oh my god this girl rocks
http://www.news.com.au/entertainment/celebrity/model-kate-moss-causes-a-drunken-scene-in-a-london-sex-shop/story-e6frfmqi-1226005930468
Wrong there.
better late than never, Mr ‘pun king’
how’s the pitch going?
Flaccid
Isn’t one of the guys that did this running AWARD SCHOOL this year???
Geez!
Agh! Did they also did that dreadful aeroguard ad??
Never expected anything great from Euro, but from the new CD? I’d expect something better than this, or at least, let it slide into obscurity.