Euro launches some summer lovin’ for Aerogard
CB Exclusive: OnSunday night Euro RSCG Sydney will launch their new campaign for ReckittBenckiser brand Aerogard, Australia’s #1 insect repellent. Thecampaign titled ‘Summer Lovin’ will run on television over the summer period,until February 2011.
Researchfound that consumers associate Aerogard with ‘happy memories’ of summer withfamily and friends; with Aerogard always there to keep the mozzies at bay. The challenge was to leverage thisnostalgia but also to inspire consumers to celebrate and make new happymemories of summer and Aerogard.
Euro’s campaign shows everyday Australians enjoying the summer with family and friends, using the music of ‘Summer Nights’ from the movie Grease. The lyrics were re-written to reflect timelessly classic scenarios from a quintessential Australian Summer, including camping in the bush, being at the beach, and trips away at a caravan park.
Agency: Euro RSCG, Sydney
Adrian McNamara, Senior Art Director
Paul Suters, Senior Copywriter
Tania Templeton, Senior TV Producer
David Benett, Senior Account Director
Stephen Lance, Director
Taxi Film, Leanne Tonkes
Geoffrey Simpson, DOP
Sound & composition, SongZu
Post production, Cutting Edge
61 Comments
It was difficult restraining myself from piercing my own ear drums
Genius
Oh my giddy aunt……..how much did they pay for the track?
Because it clearly wasn’t worth it.
And to add insult to injury, a man in red sluggos at a BBQ – wrong wrong wrong
I don’t usually comment but that’s just awful.
Summer loving out in the bush, something something no need to rush. Errr. Yeah.
Love it! We lived and loved those days.
Here’s a tip. Although ‘Bush’ and ‘Rush’ appear similar on paper, they don’t rhyme when sung out loud. Just sayin’
MCNAMARA! WHAT WERE YOU THINKING?
What happened to “Don’t Give Blood?”
That at least had an idea in it.
I remember my summer days, so yummy, kissing all the boys in the caravan park.
I think this is quite horny.
It doesn’t rhyme. That’s rad
This had potential. They clearly had the bucks to buy the track.
It just needed some gags. Even if you’re going to give us the original lyrics, give us a sight gag that isn’t, can’t even bring myself to say it anymore, a pair of budgies.
Is there a 60 second cut? One with more irritation before the product enters?
I hope I don’t see this littered throughout the cricket all summer.
Absolutely no flair there. Perhaps it’s been snuffed out?
I was lead flame for this.
It’s a bit of summer fun and you won’t be able to get that darn song out of your head (or maybe I just played it back one too many times!).
Say what you will about your eardrums, but you have to admit the director and DOP have done great jobs. And the interaction between budgie-smuggler dad and the son is priceless!
Nice work, Cutting Edge!
Now, can we do a Napisan Commercial where the Pink Ladies girl gang from Grease wash their pink lady jackets with Napisan?
a new all time low
Euro.
By far the most difficult agency to work in. Trust me.
I admire the buggers for even getting something made.
The new CD has a big, big job to try and turn the beast around.
Hope he can do it.
Past records aren’t exactly hopeful.
This doesn’t help either.
scotty, stay off the blog son, it’s not safe.
There was once a time (probably a while back now) where there is no way work like this would have been posted on Campaign Brief for whatever reason. Everyone knows why agencies do this sort of work or have to do this sort of work, but it’s not what a creative forum should be about. Seriously how often do you really see worthwhile work on here, as opposed to average PR spun filler.
Bush + Rush = FAIL
12.31
Rest easy young man. You’ll have KFC to keep you company all day everyday this summer. Go the oz.
1.17, you elitist little jack russell you.
if, as you demand, we had to wait for so called ‘world class work only’ to be posted on the blog, then it would remain empty for large portions of the working day. No?
It’s a blog man. Not a jury.
Now smile. It’s Friday.
@12.57
I agree.
Have to add, Reckit Benkeiser may well be the toughest client in the universe.
I’m sure the process of making the ad was giggles all round.
1.30 pm. Twat + Punch = You.
12.31 pm. Isn’t that your mum in the background?
Great take on a great film!! Well Directed…..
Great spot!
I bet Rowan is glad his name is not on the list of credits.
I just got back from lunch. I’m drunk and therefore easily entertained.
This is shit.
Oooh look, a paperclip! Hahahahahahahah!
Wow, this is actually rubbish. Irredeemable rubbish.
needed much more polishing.
So this isn’t great. But it’s not bad either. Certainly no worse than a heap of the other monkey shyte ads currently clogging the air – plenty of which were no doubt written by the very same people bagging this one out. I reckon it will sell heaps of Aeroguard, it’s catchy. Bogans will love it.
Great work.
That’s it! Rowan has to go.
Rowan is going isn’t he?
The all-singing, all-dancing genre has become quite popular, hasn’t it? It’s not hard to see why. All you need to do is re-write the lyrics to a well-known song, and then have people of all shapes and sizes sing along. Throw in a few visual gags (a bearded bikie singing is always funny, for example), and you’ve got yourself an ad. And it can be done for any product. Want to sell insurance? “What about me?” fits the bill. It works for women’s magazines too. Or Australian tourism. Or breakfast cereal.
Personally, I think it should be used a bit more sparingly than it has been in recent times, because to really pull it off, you either need a really good idea, like the anti-smoking Truth campaign stuff out of the states (but that was, of course, ironic), or brilliant execution, like the recent Discovery Channel ad, or the Tainted Love jeans commercial of a few years back, or even Trevor Beattie’s Chips Glorious Chips, which was very well directed by Aussie Michael Gracie.
“Avagoodweekend”. Now THERE was a line for Aerogard. “Don’t forget the Aerogard, and avagoodweekend”. I think Max Walker even made an appearance in a few of them. Strategically bang on, positioning Aerogard as indispensable for any Aussie weekend outing.
Presented a really cheap, really good ad to Aerogard myself once. Cracker. They didn’t buy it…
makes me want to burn the Australian flag, and then skin alive the person responsible for this monstrosity
I’ll be buying OFF
The ad makes my amigdala implode, but it’s better than this.
I’d rather be sucked dry by Mosquitoes than watch that piece of shite again!
I watched this spot on the weekend. It had me snapping my fingers and my little boy got up to boogie. Ironically a few hours later I was in need of bug repellent. I had the choice of four brands. I chose Aeroguard because I was still laughing about the guy in red speedos. It may be corny…..even a little bit horny…..but it did the job.
Hey 1:51, it’s 1:17 here again.
I never said anything about ‘world class work’ (I love how you presented it as if you were quoting me) being the criteria for presenting work on Campaign Brief, I just said this ad wasn’t the type of creative work we used to associate with this forum, and probably shouldn’t be presented as if it is. As far as being ‘elitist’ goes I did preface the comment with ” Everyone knows why agencies do this sort of work or have to do this sort of work “, so I think that’s a pretty real world take on where this sits (hardly putting myself above things). I think the ad is actually an OK piece of advertising, that its market will most likely like, and will do a more than good enough job for Aerogard. But is it really the sort of creative work we should applaud? Nothing really wrong with doing this sort of work, but would you put it on a reel to show creative directors?
A plain shame this is so lame.
I don’t think this lame at all. There’s an innocent charm to the commercial, and the reference to Grease is clear, which is a family musical. Great job to the team.
To the guy in red budgies…you are genius.
I was staying in the caravan park at the time this was being made, it was great, the kids actaully enjoyed dancing along to the replays of the song,
Thats my mates F100 featured in this ad, im sure im not byast in saying “I Love It”,
jeez, “Anonymous” quit dissing the ingenious add. And FYI the budgie smuggler guy at the BBQ adds comedy to it, something you obviously need to look up. I think it is awesome, me and my family always laugh so hard when we see it come on, my big brother and sister actually dance to it, it’s so funny. Great job! 🙂
Can any one tell me the words to this add.. my Family is divided on what they say at the end bit..Im over the arguing Help..lol..
Why do u think lm on here and what about the rest of these comments because. IT IS ONE OF THE BEST IVE SEEN FOR A LONG TIME GOOD ON YOU
A classic advert will be remembered one of the best ,. good, perfect
The girls denim shorts at the start look odd around her legs and that seems to distract me throughout the whole ad, they look toight .. Like a tiger
Girls skipping into scene with outdoor cinema – begin carrying towels and then they magically disappear.
Does anyone know the location of the caravan park?
I will not ever again buy aeroguard
Hi steve it was filmed at Telebudgerra caravan park on the Gold Coast , at the back with the creek in the back ground. I am 100% sure because i just stayed there for three weeks and even asked the staff to be sure;.
Hi I’m the guy that made this Ad. And I just wanted to say that I’m sorry. I know i could have done better. Me and my partner are now being punished by fishing on a creek in the bush with no rush – shirtless.
Ouch!!
Damn You Mosquitoes!
anyone know the name of the girl in the denim shorts?
I’m an oldie and this reminds me of when I was a teenager Just love it, brings a smile to my face and that must be good, we turn to another programme when those disgusting funeral insurance ads come on, now there’s a load of c**p and it’s not because of the subject matter…..
That TVC made me purchasey Rid instead of Aeroguard
Oh my god, i absolutely adore that young blonde chick. She is super cute. Her hair is so gorgeous. If only that little top and those little shorts were not there.
Yes the blonde is hot,hot,hot
Makes me cringe when i here the couple of lines mentioning “Bush” and “Rush”…they don’t rhyme at all!!