e&s says ‘get the e&s feeling’ in newly launched light-hearted brand campaign via 10 feet tall
Victorian based kitchen, bathroom, and laundry retailer e&s has launched a new brand platform with 10 feet tall.
Says Rob Sinclair, managing director, e&s: “The new platform, ‘Get the e&s feeling’ is all about describing that feeling of getting a great deal without the crappy service, brand experience and advice you get from retailers in our category.”
The e&s feeling refers to the many positive aspects of shopping at e&s – the welcoming atmosphere, the informed and helpful staff, the sheer range and quality of products on offer, the after sales services, and the price beat guarantee which reassures customers that they will get the best price available.
The light-hearted commercials focus on the love that e&s staff have with their products.
Adds Sinclair: “We don’t sell brands and products we don’t believe in. In-store, our customers can see that we have spent a lot of time carefully curating the very best products in the world at every price point, and this platform really articulates how much thought and energy goes into our sourcing, training, and pricing, to ensure our clients get the best possible retail experience.”
The campaign will roll out over the next few months across all media and in-store.
e&s
Managing Director: Rob Sinclair
Marketing Manager: Scott Jones
Production Partners
Production: Monster & Bear
Director: Robin Walters – tutu films
Post production: Mr Fox
Sound design: Windmill
Agency: 10 feet tall
Executive Creative Director: Stuart Black
Strategy/Managing Director: Joseph Meseha
Creative Director: Paul Hastings
Art Director: Matt Toebelmann
Client Services Director: Pia Monheit
Producer: Jessica Galea
11 Comments
Really didn’t need the company MD at the end. Why would you? His idea or the agency? Whichever it was a bad idea. Ruined an average campaign.
The research contradicts your feedback – data is king as they say. I would rather the opinion of the target audience than the opinion of one person.
Justifying a bad advertisement
I was wondering why the voiceover was so bad until the unfortunate reveal at the end…
As far as retailers go, this is good. Don’t mind the MD at the end.
Kind of a funny and different way of playing out the whole retail thing.
….. and @ Midnight, very good for a retailer.
Great track! Good insight and very well casted. All round great work. Well done 10 feet tall.
The latest ad with Rob Sinclair singing his company’s praises, is so obviously not his voice. The ad’s been dubbed by using the voice-over man’s voice. The ad is terrible, not only because the voice doesn’t match Rob’s filming of the ad, but because Rob has made an ad before, and his voice is deeper with no excitement at all, he’s actually very obviously nervous in the ad. Very bad move making an ad using the voice of the voice-over man. Since there’s deceit in making the ad, is there also deceit with the business, as well?
Annoying commercials
Rob Sinclair sounds like his preaching to the fold
Whoever he is he’s delusional, aaaaaaaand we won’t be beaten on price.