Erik Vervroegen to CD on Commonwealth Bank at Goodby, Silverstein & Partners, San Francisco
August 27 2009, 7:09 am | | 30 Comments
Erik Vervroegen, the massively awarded former TBWA/Paris executive creative director, has joined sister Omnicom agency Goodby, Silverstein &Partners, San Francisco as a creative director, to work on the Commonwealth Bank of Australia as well as work on newbusiness.
While at TBWA Paris, Vervroegen won around 70 Cannes Lions, including several Grand Prix and TBWA\Paris was Cannes Agency ofthe Year three times in a row. Originally from Begium, he made his creative rep working under current Y&R worldwide CD Tony Granger, first at TBWA\Hunt\Lascaris, Johannesburg and later atBozell in New York.
30 Comments
He’s the new Feh Tarty
70 lions – now that’s a resume.
As an art director, particularly of print, his work is absolutely sublime. Why the fuck would he want to work on CBA? Cash? You’d hope not.
8:55 to be creative director of the most awarded agency on the planet, I’m sure he also had to do his share of non bubblegum / playstation ads.
GSP don’t do scam. Should be interesting for him.
eric is world class, genuinely so.
70 Cannes Lions? Hopefully that will give some of the Aussie ‘rockstars’ an ego check.
Welcome to the blog Eric. Ignore some of the bitter hacks and you’ll be fine mate. Looking forward to seeing you about.
Only 70?
Pffft…. amateurs.
Eric V-v-v-v-ooooom!!
best creatives are worst humans… 70 bullets in your head !
wow. bit of a fall from grace.
Can we expect a change in the creative direction of the CBA work?
Eric? Eric? Eric?
Anyone?
I remember seeing Eric’s resume once. I think he only took credit for the Cannes lions he had won as an art director / creative and not the extra 100 or so that the agency won while under his creative directorship.
What an amazing fellow.
70 LIONS!!
That would take up a whole bookshelf.
How utterly intimidating!
What a fucking legend.
When I grow up – I want to be him.
That is complete rubbish 11:18. No one has won 70 Lions only as a ‘working’ creative. Not even The argentinians, Neil French or Droga for that matter. You are full of shit. Check your facts.
Be interesting to see what a Belgium art director known for visual pun print does with a dialogue heavy TV campaign for an Australian Bank.
Lynchy, he was president/ECD at TBWA Paris. The man is a true genius and one of the most passionate, humble people in our industry. I can’t wait to see what he does next.
Be even more interesting to see what kind of work he can do for paying clients, especially one notorious for not buying great work.
You telling me those CBA commercials are documentaries, 12:31?
Talk about truth in advertising!
In that case, I think Eric is in for a rude shock.
Be interesting to see if given the chance, any of you hacks are a quarter as talented as this guy is.
Hats off to him, hope he’s making a packet.
Why would he go to Goodby to be one of many when he was the man before? Seems like a HUGE step backward.
Why would you leave a President/ECD – master of your own destiny job at the top Cannes agency, for a lowly CD job on a bank under a lot of people?
Wasn’t there a scam scandal with amnesty international and the chinese olympics last year, leading to his resignation?
Look for the biggest scammers out there on any of the big ad-sites, search their names and you’ll see vast amounts of Lion winning work.
Unfortunately, you’ll find that most are fairly dubious and it’s possible to win vast numbers of Lions for a single campaign. You just have to have an agency with the cash to put them in multiple categories.
I’m not saying the guy’s not talented, but give any half-decent creative department 100K for Cannes entries and you’re guaranteed at least six.
Cannes aint the Cannes it used to be.
I’d take five D&AD pencils over 70 Lions without even thinking about it.
All said and done, Erik is a brilliant art director.
At the end of the day, hands up any creative working in Australia that can hand on heart, match this dude on sheer credentials.
(Actually, there is perhaps one)
“… Originally from Begium”?
The country is called Belgium.
You know: waffles, Kim Clijsters, Justine Henin, diamonds, chocolate, Brussels sprouts, Bruges, Antwerp…
And ad guys.
Whatever people can say, he is one of the top CD I’ve met in Paris and I’d like to worked with. BTW, I love your harleys.
I can’t believe how shit the CB ads are. Talk about not even close to what
the Australian people want to see from there bank. Erik Vervroegen, these ads
make me sick