Enigma appoints award-winning brand strategist Olivia Hannah Matthews as new head of brand

Enigma, one of Australia’s largest independent agencies, has today announced the appointment of respected brand strategist Olivia Hannah Matthews as its new head of brand, as it continues to add senior talent to the agency.

A highly experienced executive brand strategist, Hannah Matthews brings 20 years of creating, managing, and driving established global and Australia brands to Enigma.

In her new remit, Hannah Matthews will lead the Enigma brand team in strategy across Sydney, Newcastle, and Brisbane.

Hannah Matthews has led expert brand strategy for hundreds of brands during her career, including her early days at Leo Burnett London, where she worked on Kellogg’s, before stints at top Australian agencies including LOUD, Love, and The One Centre Brand Agency.

In 2009, Hannah Matthews established her own creative consulting business, working on projects for PwC Australia, Lend Lease, Vow Financial, and the I-MED Network. More recently, she led the brand and creative work for Gowing Bros Limited, a 150-year-old investment company, with a diversified portfolio of property and retail assets.

Enigma founder and director, Lisa Sutton Gardner, said Hannah Matthews’ ability to provide strategic and creative thinking for brands would be an invaluable asset to the agency and its clients, as Enigma readies for significant growth: “With the agency continuing to grow with big plans, Olivia will bring her ability to not only manage, and drive established brands, but also to build them from scratch – something she’s been doing for the past 20 years.

“Olivia’s passion for uncovering brand brilliance has allowed her to deliver award-winning brand strategy, identity and creative solutions that are both original and impactful for a wide range of national and global businesses. I’m so excited to welcome her to the Enigma team.”

Says Hannah Matthews: “The opportunity to take this role at Enigma was too good to pass up. Enigma has a reputation for creating some of the most effective brand solutions in the nation, and it’s continuing to grow, so it’s an exciting time to be joining the agency.

“My passion is to provide businesses with a clear, strategic brand blueprint that truly differentiates them in the market, delivers customer engagement and of course, results. I’m looking forward to bringing this to the Enigma team and its client base.”

Hannah Matthews’ appointment comes after the recent announcements of new national CEO John Gutteridge, the former CEO of Wunderman Thompson, and brand strategist Karl Bates as Enigma’s new executive strategy director, as the agency adds senior talent to its stable amid significant expansion plans.

Hannah Matthews’ appointment is effective immediately.