Engine, Brisbane snares shot snd go energy drink national account to take on Big 3 players
July 31 2012, 8:42 am | | 8 Comments
Brisbane-based agency Engine has been appointed to launch shot and go energy drink, nationally. Shot is produced in Austria, just a few blocks away from where Red Bull is produced and will take on the big three players in the Australian market.
Engine has been tasked to find a unique ownable brand position for Shot that separates the brand from the sea of sameness that currently exists in the energy drink space.
StewartSparks has also appointed Engine to promote their services, primarily in the PR space. StewartSparks is a team of professionals assisting men looking for a genuine long term relationship through a range of tailored services.
8 Comments
Nice one Kory!
Nice one Engine!!!
That’s Really Quite A Good account to have!!!
Engine…really?
Kinda thought there was already a fairly prolific Australian company called Engine in this industry. Forever known as Engine, Brisbane.
Hmm, launching an energy drink in a market dominated by distribution and shelf space.. Good luck with a brand position, when will clients and agencies realise not everything is about advertising, you can’t drink what you can’t buy… Just ask Red Bull in Oz..
1.11pm, if you’re going to masquerade as me, the first thing you’d need to understand is that I’d never ever, even at gun point, use three exclamation marks for anything. Clearly you’re an amateur. The second thing you need to understand is that I’d never ever, even at gun point, post something without my full name attached to it. Anonymity or partial anonymity is the resort of the coward and the thief; someone like you. Cease and desist immediately.
Key issue here is Distribution. No amount of money spent on marketing will be sufficient if consumers can’t find the product on Shelves.
I was given a free sample can outside central station last week and really love it but now I can’t find it anywhere! This is a serious issue guys.