EnergyAustralia appoints Vizeum as new media agency taking over from incumbent MediaCom

EnergyAustralia has today announced the appointment of Vizeum as its new media agency taking over from incumbent media agency MediaCom.

EnergyAustralia’s chief customer officer, Kim Clarke said Vizeum will join iProspect and Cummins&Partners on the company’s roster of media and creative agencies.

Vizeum will be responsible for strategic and tactical media planning, media buying, market analysis and performance tracking in support of EnergyAustralia’s customer-centric brand strategy.

Says Clarke: “EnergyAustralia was comprehensively revamped in 2015 with a new executive team, a new business structure and a renewed, sharper focus on the customer. We took a fresh look at each and every part of our business and that included testing Australia’s pool of media agencies.

“The quality of pitches we received was outstanding. It was difficult decision but ultimately Vizeum showed it understood our commitment to putting customers at the heart of everything we do.

“We have some exciting plans for 2016 and we look forward to working with Vizeum to bring our customer and brand strategies to life. We think they’ll be a great fit with our team and the culture we are building at EnergyAustralia.”

Says David Campbell, general manager, Vizeum Melbourne: “We’re thrilled to be partnering with EnergyAustralia to deliver innovative, consumer-centric solutions to drive brand and bottom line growth for their business.”

Clarke thanked MediaCom for its support over the past decade in building a strong, national brand for EnergyAustralia as a customer-focused energy retailer.