Emotive strengthens account management team with three senior hires

Independent Coogee-based creative agency Emotive has strengthened its account management team with three new hires: Tian Skene as Business Director, Jessica Nord as Account Director and Claire O’Sullivan as Senior Account Manager.

Continuing its run of Coogee beach announcement photos, the fictional Emotive Weekly puts account management where it belongs: on the front cover. It is where trust gets built and where the standard is set, and as ideas travel across paid, owned and earned, the breadth of skill the job demands has never been greater. That is particularly true at Emotive, where creative, earned and production work together under one roof.

Skene joins Emotive following senior roles at BMF, where she led the ALDI account, and most recently at independent agency DO, where she was Client Service Director. At Emotive, she will lead THE ICONIC and Coca-Cola’s alcohol ready-to-drink portfolio, while also playing a key role in new business.

Nord also arrives from BMF, where she was Account Director across Westpac, Amazon Ring, Zoetis and Tourism Tasmania. At Emotive, she will work across an expanding client portfolio including Activision and Perfection Fresh.

O’Sullivan joins from Dublin independent Boys + Girls, where she was Account Manager across The Musgrave Group and Three Mobile, bringing experience from one of the world’s most creatively distinctive advertising markets. She will work across Google and Breville alongside Business Director Monika Vidovic.

Says Simon Joyce, Founder and CEO Emotive: “Account management is one of the most underrated crafts in our industry. It is the job of understanding an idea well enough to carry it, then ensuring its potential is maximised as it travels across increasingly complex ecosystems. Just as importantly, it means being the glue that brings client and agency together as one team. Tian, Jessica and Claire are all brilliant at it, and all three come to us from excellent creative agencies. A front cover announcement felt about right.”

Says Skene: “The ambition at Emotive is infectious. I knew immediately I wanted to be part of it. Genuinely good people who care deeply about the work, their clients and most importantly each other.”

Says Nord: “What drew me to Emotive is how naturally strategy and craft sit together here. It’s rare to find an agency that backs big thinking as much as it delivers on bringing brilliant work to life. After nearly a decade dividing my time between creative and digital agencies, that’s exactly the environment I do my best work in, and I can’t wait to bring that to Emotive’s clients.”

Adds O’Sullivan: “Moving from Dublin to Sydney, after working across both networks and independents, I wanted somewhere with real independent spirit and creative ambition. I found it here. Brilliant people who take the work seriously without taking themselves too seriously, and a belief in ideas that change how people feel. That’s what drew me to advertising in the first place.”

The appointments follow a run of new business wins for the independent agency, including THE ICONIC, Nespresso, El Jannah and North by AMP.

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