M+C Saatchi Group promotes Emma Robbins to Chief Creative Officer, Melbourne

M+C Saatchi Group has promoted Emma Robbins to Chief Creative Officer of its Melbourne office. Robbins steps into the role after serving as National Executive Creative Director for the past three years, and seven years in total with the agency.

Robbins’ promotion is part of the Group’s broader creative and leadership restructure, as it continues to roll out its new global Cultural Power proposition.

During her time at M+C Saatchi, Robbins has led major work for clients including Commonwealth Bank and Lifeblood. Her campaigns have been recognised for both creativity and effectiveness, contributing to the agency’s local and global success.

Before joining M+C Saatchi, Robbins held senior creative roles at The Shannon Company and Clemenger BBDO. She has also judged internationally at top award shows such as Cannes Lions, Clio and One Show, and is an active industry mentor.

The agency also recently appointed Louise Rutherford as Client Partner.

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