Young creative talent from around the world to gather next week for LIA Creative LIAisons in Vegas

Next week, 126 emerging talents from 29 countries around the world, will gather together for the London International Awards Creative LIAisons Onsite Program, from 30th September through 4th October, 2024 at Encore @ Wynn Las Vegas.

This program, funded by LIA, will run concurrently with LIA judging. There are no delegate fees and LIA covers the cost of airfare and hotel accommodations for all LIAisons attendees, as a way to give back to the industry that supports LIA.

The program line-up will feature talks from the following creative giants:

Chief Creative Officers’ Roundtable
Chaka Sobhani, President & Global Chief Creative Officer, DDB Worldwide
Liz Taylor, Global Chief Creative Officer, Ogilvy
Pancho Cassis, Partner & Global Chief Creative Officer, DAVID
Andrés Ordóñez, Global Chief Creative Officer, FCB
Aaron Starkman, Global Chief Creative Officer, Rethink
Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi
Ali Rez, Chief Creative Officer – Middle East, North Africa and Pakistan, IMPACT BBDO

Creative Strategy & Transformative Business Impact Panel
Suzanne Powers, Founder, Powers Creativity, New York
Conrad Persons, President, Grey, London
Adam Ferrier, Chief Thinker and Founder, Thinkerbell, Melbourne
Andrea Diquez, Global CEO, GUT
Ben Tarr, President, Leo Burnett Canada
Emma de la Fosse, Chief Creative Officer, UK, Edelman, London

Evolution and Creative Use of Data Panel
Jouke Vuurmans, Global Chief Creative Officer, Monks
Yasu Sasaki, Global Chief Creative Officer, dentsu
Tiffany Rolfe, Global Chair / Global Chief Creative Officer, R/GA
Kaleeta McDade, Global Chief Experience Design Officer, VML

Health & Pharma Panel
Jonathan Isaacs, Global Chief Creative Officer, TBWA\Health Collective
Susan Perlbachs, Chief Creative Officer, EVERSANA INTOUCH
Tom Richards, Co Global Chief Creative Officer, 21GRAMS

Individual Speakers
Susan Credle, Chair of FCB and Creative Advisor to IPG
Juliana Constantino, Executive Creative Director, Pereira O’Dell
Till Diestel, Managing Director/Chief Creative Officer, Serviceplan Germany
Amy Dick, Chief Operating Officer, CULT London
Bianca Guimaraes, Executive Creative Director at Mischief @ No Fixed Address
John Mescall, Creative Chair, byTheNetwork
Sue Murphy, Senior Director of Global Design, The Coca-Cola Company
Toan Nguyen, Founder & Managing Director, Jung von Matt NERD
Marco Venturelli, Chief Creative Officer of Publicis France and CEO/CCO of Publicis Conseil, France

Augmenting an incredible speaker line-up, will be a ‘Create and Make’ workshop in collaboration with Tara McKenty, chief innovation officer and executive creative director, BMF Sydney, Jennifer van Dijk, CEO and Nancy Bennett, experiential creative producer of Superplastic and Anthony Dever, head of creative and brand xonsultancy, TikTok AU/NZ. Attendees will experience the hands-on creative challenge of receiving a brief, ideating, creating and then pitching to a jury.

To mix things up, there will be a highlight for this year, designed for real-time experiential learning by Malcolm Poynton (pictured above), global chief creative officer/president creative, Cheil Worldwide. Without revealing too much, Poynton said: “Today’s creatives have grown up inside the box of technology; on computers, on-line, on mobile, on games and on social. This year, I’ll be taking the LIA Creative LIAisons participants off-site and outside, to experience creativity and inspiration beyond the screen; revealing how brands are not what people think.”

Add to all of that, the biggest draw of the program – the opportunity to sit in the judging rooms. No other global festival allows attendees to go behind the curtain; to witness the discussions and debates as they happen. Seeing with absolute transparency how senior creatives bring their points-of-view, cultural references and arguments for or against a piece of work is, arguably, one of the best ways to learn.

In addition to this incredible program line-up, the 2024 LIA Legend Award will be presented to Piyush Pandey, former global chief creative officer, Ogilvy. The Creative LIAisons cohort will have the privilege to be in attendance and learn first-hand from the creative guru, who has helped shape the world of advertising.

Creative LIAisons drives careers forward by helping upskill the next generation. Ever since this initiative to give back to the industry began in 2012, more than 1300 emerging talents have participated in this program.

Says Laurissa Levy, director/events director, Creative LIAisons: “We see this program as giving a leg up to young creatives as they climb the creative ladder. There are so many success stories from our alumni. That’s why we keep this program going year after year. As the industry is relentless in what it takes out from creative people, our goal is to give back. Our hope is that all attendees will make the most of this opportunity to learn, ask questions, gain insights and connect with the judges, speakers and their peers from around the world. And come away from these five days greatly enriched on their upward creative journey.”

View the 2024 Creative LIAisons speakers here.