Email and cross-channel marketers ExactTarget announce Socialympic Twitter trends + facts

Leading global provider of email and cross-channel marketing ExactTarget has revealed the most popular Olympic sports based on social media followers with Equestrian in the lead followed by swimming and volleyball.

The iconograph (pictured left) also reveals that LeBron James and Kobe Bryant are the most popular Olympic athletes based on social media followers.

James has 4.7m followers and 10.6m ‘likes’, whilst Bryant has 108k followers on Twitter and 13m ‘likes’.

The numbers were recorded in early June and is likely to change and see boosts during the Olympics. This is especially true for when narratives develop and people decide to tune in to sports they don’t usually watch. This occurred previously with Michael Phelps and Shawn Johnson.

ExactTarget also revealed that It is expected that the Olympics are set to strain the UK’s internet infrastructure with SBS expecting 1TB of traffic per second.