Elula has the AI banks need in latest integrated B2B campaign via Rasic and Partners

Independent creative agency Rasic and Partners has announced the launch of a new B2B campaign for its client Elula. The integrated campaign targets the banking sector, addressing the many issues faced when trying to build AI software solutions in-house. The challenges, pitfalls, and complexity are removed when banks skip the DIY approach and subscribe to Elula’s business-ready, industry-leading AI software.

Elula has been developing proven AI software solutions for banks years before AI became a mainstream buzzword. Their team includes some of the smartest data scientists and data engineers in the region.

The lead 90-second film was directed by Josh Graham, who worked closely with the creative team at Rasic and Partners to create a unique visual approach that communicated the complexity of AI in a fun, stylised way. A mix of 8-bit pixel animation with live action and playful set designs created a memorable world to tell the story.

Says Vanessa Zuppicich, co-creative director at Rasic and Partners: “We had a lot of fun crafting this campaign which feels just right for the Elula brand and sets a strong visual style and tone. And it’s always a pleasure working with the awesome team at Elula.”

Says Dejan Rasic, co-creative director at Rasic and Partners: “This campaign puts a reality check on what it takes to build effective AI solutions, all in a fun and visually interesting way. I loved working on it with the great people at Elula and our production team.”

Many difficulties are faced by banks when they try to develop in-house AI solutions, which is a complex and challenging process. Then there are the high costs, time, and resource demands. Elula provides a smarter and more sophisticated way to attract, grow and importantly keep customers engaged and retained. Elula also has a strong focus on delivering a better experience for banking customers, which has a positive impact on the bottom line for banks.

Says Josh Shipman, co-founder/co-CEO at Elula: “We worked with the talented team at Rasic and Partners to identify truths around DIY AI and how Elula is the logical answer over trying to build your own AI. This campaign turned out perfectly and I look forward to seeing it roll out.”

Says Krista Murphy, head of marketing at Elula: “It’s been a pleasure to develop this campaign with Rasic and Partners. The messaging is timely and very compelling. I’m excited with how it has all come together after many months of planning.” The campaign launches this week and includes social, outdoor, and direct mail components.”

Client: Elula
Co-Founder/Co-CEO: Josh Shipman
Head of Marketing: Krista Murphy
Agency/Production Co: Rasic and Partners
Creative Directors: Dejan Rasic and Vanessa Zuppicich
Director: Josh Graham
DoP: Evan Papageorgiou
Colourist: Ben Eagleton
Design: Josh Graham
Wardrobe stylist: Riley MacPherson
Executive Producer: Vanessa Zuppicich