Elevencom makes perfectly predictable ad campaign for GreenSkin GMax Avocados
Elevencom has created a new campaign to launch an entirely new variety of avocado – the GreenSkin GMax.
The campaign features an enthusiastic GMax fan who is repeatedly delighted by the perfect predictability of the new avocado brand.
GreenSkin GMax avocados are a unique breed of avocado that’s predictably beautiful in store, predictably perfect when cut, and predictably delicious in any dish.
They also have a smaller seed, so they have even more flesh than other varieties, and there’s even more to enjoy.
Says Treena Welch, executive director, marketing for GreenSkin Avocados: “We wanted to launch this brand by highlighting how it solves the biggest dilemma for avocado buyers – the unpredictability of that moment when you cut your avocado open.
“With GreenSkin GMax you always know that moment of truth will be a predictably perfect experience.”
The campaign will run across TV, digital and social channels.
GreenSkin Avocados:
Treena Welch, Executive Director, Marketing
Robert Gray, Managing Director
Louise Kleyn, Executive Director
Matt Kleyn, Executive Director
Elevencom: Jono McCauley, Creative Strategy Director
Ryan Fallowfield, Creative Director
John McLachlan, Operations Director
Production: Airbag
Ariel Martin, Director
Alex Tizzard, Executive Producer
Post Production: White Chocolate
Sound: Greg Crittenden, Audio Post Engineer – Take 2 Creative Audio
Design: Nicole Cox Yeates, Designer – Design Kind
Media: Pearman Media
12 Comments
Woooo. Woweee. Gee whizz. That’s a cracker.
Nope
I’ll get ready to demand my refund when it’s not predictably perfect.
Really?
this is what you get when agencies allow clients to write the adverts. i’m guessing the budget was as weeny as the idea too?
https://vimeo.com/55817542
I THOUGHT AVOS WERE SEASONAL. HOW CAN THESE BE ALL YEAR ROUND?? ARE THEY SHEPARD OR NOT?
One of the most juvenile Inane ads I’ve ever seen Have to mute the damn thing. I’ll be glad when it’s taken off air
Ditto above comment
I loved this ad! I was really skeptical at first, thought “nah there’s no way. avocados are like russian roulette.” but no! We snagged one just for the meme, and it was actually perfect! We’ve since bought over 40 Gmax avocadoes and have only had two that were a bit dodgy. if you’re on the fence, grab one. I don’t know what demonic rituals they did to get avocados this good but wow.
Please take woo woo off I can’t grab the remote quick enough to mute and another couple of friends said the same thing I hated it last time it was on and I complained and yet here you are running the same again, please brain storm and come up with a better solution.
Green Skin avocado advert annoying, can’t believe you brought it back.
It’s a SHOCKER – take it OFF!!