Elevate Communication bolsters news media insights with senior hire Michael Coombes
Established Brisbane PR and marketing agency Elevate Communication is boosting its team of experienced news media and communication specialists, with former Seven News Queensland Director Michael Coombes (pictured above) stepping into the newly created role of Media and Communication Director.
Having spent more than 30 years working across the Australian media landscape, Coombes brings a deep understanding of modern media to Elevate’s impressive client list.
Coombes has an extensive background as a senior news leader, content strategist and storyteller. He brings real experience in covering the biggest events and developments that have shaped Queensland.
Michael said the decision to join Elevate was easy: “Elevate is established as a strategic and creative leader and I am already enjoying collaborating with some of the best operators in the business. There are so many opportunities for Queensland as we forge our path to 2032 and I’m excited to be part of the team that will share so many of those transformational stories and triumphs.
“The great strength of Elevate is its fantastic culture and diversity of skills right throughout the business. There is something for every client and that mix of youth and experience across the PR, media, comms, digital marketing and events space is invaluable.
Managing Director Mel Deacon said Michael’s appointment strengthens Elevate’s commitment to offering high-calibre media insights for clients: “It’s vital our clients are offered a depth and breadth of communication opportunities, and Michael’s combination of strategic media communications nous will deliver dividends.
“With Michael’s arrival, and the appointment of Helen Lucas as General Manager to the team at the beginning of this year, we now have an industry-leading combination of media and strategic communication experience in the team.”
Celebrating 17 years of excellence, Elevate continues to expand its award-winning services, including corporate communication, crisis management, media relations, digital marketing, and event management. The agency proudly partners with leading brands such as Bondor, Battery World, Budget Direct, Foodbank, Beyond DV, Medcan, New Holland, P&Cs QLD, Sodexo and TriCare.