Elephant Room appoints Daniel Torres as first General Manager

Leading Australian ecommerce performance agency Elephant Room has today announced the appointment of seasoned global performance marketing executive Daniel Torres as its inaugural General Manager following strong growth at the agency.

In the newly created role, Torres will be responsible for overseeing the agency’s operations, managing its team of 35 and client portfolio, while also focusing on its growth objectives in international markets.

Torres has more than 15 years’ experience in global brand and performance marketing, having worked in both Australia and the UK. He comes to Elephant Room from performance marketing agency, Alley Group, where he was the General Manager, following stints as Head of Performance Marketing and Head of Paid Social. During his time at Alley, Torres transformed the internal team structure and department processes, while also overhauling the company’s paid social strategies, scaling performance and revenue growth. He was also responsible for leading the Australian arm of the business, driving operational efficiency, team development and overarching strategy direction.

Torres has also held senior roles at Mindshare in Australia and London as Paid Social Director and Biddable Director, leading paid social and search teams, Assembly Global and Zenith. He has worked across a range of verticals and industries, from fashion and retail, to financial, automotive and pharmaceutical, and with several iconic international brands including Ikea, Red Bull, Nike, H&M, Toyota, Mercedes Benz, American Express, Chanel, IBM, and Tinder, among others.

Says Elephant Room Managing Director, Adam Sharon-Zipser: “We are delighted to have someone of Daniel’s expertise and calibre joining the Elephant Room team. Daniel is highly skilled in leading large, high-performing teams, and has a proven track record for driving business growth, optimising operational costs and fostering a positive team culture. His focus will be on enhancing efficiency across the business, while also helping our clients grow, both domestically and internationally. Daniel shares our philosophy of working as an extension of our clients’ teams and I’m confident he will quickly become a critical part of our growth plans.”

Commenting on his appointment, Torres says: “I’m thrilled to be joining Elephant Room at a pivotal time for the business, particularly as it expands its footprint internationally. I’ve already been impressed by the positive, supportive culture within the business and the team’s commitment to delivering results for clients. I look forward to contributing to Elephant Room’s continued growth and success.”

Torres’ appointment comes as Elephant Room continues to grow its client stable, adding new clients KHY and Aje and expanding its relationship with existing clients Bed Threads, Goto Skincare, Outcast Clothing, and v2 foods, while also expanding its services and offering, following its recent move into the US market.

Elephant Room is one of Australia’s top performance agencies, specialising in creative, paid media strategies, out-of-home media buying, and data measurement. Established in 2014, the Sydney-based agency has worked with dozens of leading and emerging retail brands, including Four Pillars, Bed Threads, Scotch & Soda, Go-To, Assembly Label and Stone & Wood, to accelerate growth in performance marketing.

Torres’ appointment is effective immediately.

L-R: Co-Founders Matthew Ding and Adam Sharon-Zipser with General Manager Daniel Torres