ELAVE EXPOSES IT HAS NOTHING TO HIDE WITH NAKED VIRAL SPOT
Elave has exposed its controversial new
which parodies every cosmetics and personal hygiene ad that uses a laboratory setting with one revealing twist – everyone from the presenter to the lab technicians to the research subjects are completely naked. Elave states its products are chemicalfree; therefore they have nothing to hide!
The audience is first welcomed to the Elave Institute, and then taken on a tour of its sophisticated and clinical surroundings. As we’re led through the highly stylised laboratory, we’re instructed on the chemical-free nature of the Elave range. Diagrams are drawn, water is tested, slides are inspected – all by a completely nude research staff. A staff who – along with the presenter and the product range – have no qualms at all in showing that they have “nothing to hide”.
The risqué campaign, directed by Brendan Donovan of Prodigy NZ, strongly reinforces the message that Elave’s products contain no worrying irritants or chemicals that may be linked to serious skin conditions.
Says Donovan: “Elave is a high-grade parody with some great dead-pan performances, a few very shapely breasts, and a couple of mighty large wangers. Thanks to our very brave cast, and a dedicated crew who managed to perform the entire job with their eyes shut”.
The 60 second viral is live at
Credits:
Director: Brendan Donovan
Title: Elave Lab – Nothing to Hide
Production Company: Prodigy NZ
Client: Elave
Post Production: Images Post
29 Comments
First nando’s now this. is schoolboy tits and bums humour a special category in Award this year?
this is exactly the sort of work that makes me proud to say I work in advertising
Visit the campaign site at http://www.nothing-to-hide.co.uk
cant play it???
Credits:Director: Brendan DonovanTitle: Elave Lab – Nothing to HideProduction Company: ProdigyClient: ElavePost Production: Images PostHair and Make-up: ?
I reckon that guy in the background had a ‘lazy lob’ on.What do my fellow creatives think?
Mortgage Choice have been using the Nothing to Hide strategy, in fact the very same words in their TV voice over, for over 2 years on free to air… The spot features a Mortgage Choice representative wearing a completely see through business suit as he strolls through the street on his way to the office. He is naked underneath – although his bits are tactfully concealed throughout the commercial. So I doubt if this Naked spot could be labelled original. Great eye candy though…
what’s not to like? apart from the peckers
Nice work guys….can I have the casting tapes?
Brilliant. it made the news on BBC and people around the office has been talking about it. Admittedly I do work in advertising office.
4.30pm: Everyone hates you.
Did Prodigy write the ad? Because they don’t seem to be mentioning any agency or giving anyone else any credit.
Love it!
i feel like I’ve seen this idea about a billion times, though usually the bits are hidden.
Did the creative agency responsible have a conflict of interest with an all ready established world wide client? I guess that if they did they cant be seen to be promoting this piece of work as there own.
Terrific!We get to look at naked women on the net at work without getting fired.Should be more of it.(What? It’s an ad? Oh.)
..It works for me
So now we really know what goes on at the Ponds InsTITute!
What I found kinda odd was that all of the talent have porn-star pubes (or a certain lack thereof). That’s all fine for mens’ jazz mags etc., but this ad is supposed to appeal to a mainstream audience that presumably includes women. I know brazilians are en vogue at the moment (and the majority of younger women at least bikini wax) but the ‘hollywood’ (all off) is has got to be a bit more controversial. Especially on the lead talent. It’s all just a bit creepy ya know? Any women posters care to commment?
According to Duncan’s TV Land, Ovelle has seen a 500 per cent rise in sales, both online and in the High Street, since the campaign was launched on May 5.
The full Braz is more common than you might think. Maybe you’ve always just gotten the hairy end of the stick, 4:05.
4.05 it’s a personal care products site. Ask your art director – he/she will tell you the talent needed to be the sort of people who would be into personal maintenance…
Anyone know the name of the presenter/actress?
Does anyone know who the speaking woman is? She’s got an amazing body!
11.15 – as a sydney single, it’s my experience that while the ‘braz’ is popular, the the ‘all-off’ is (rightly) regarded as a bit paedo. i think most women would agree.
Clothing should really be optional in such a pretty, giant glass studio. Nice lighting effect.
WHATS the spokeswomens NAME?? anyone know?
Hello,
Does anybody knows where can this video be found online?
As it is removed from the original site.
Thanks!
Balazs Balint
As a naturist, I found the ad to be body-positive and non-offensive. However, each person in the video seems to be young and possessing a body shape favored by typical advertising. As naturists, we embrace body acceptance, as real-world bodies come in all types of shapes, colors, ages and sizes. If you are interested, please feel free to visit The Naturist Society website or your closest naturist resort or clothing-optional beach. The ad can be found at: https://vimeo.com/74705756