Einwick creates playful animation for Go-To Skincare’s birthday and Lip Hero launch

Einwick recently collaborated with Go-To Skincare to deliver a playful animation combo, to celebrate Go-To’s 11th birthday and the launch of their newest product Lip Hero.

The Einwick team were surrounded by pink sparkles, thanks to Go-To’s fun and nostalgic concept that transports Aussies back to the ‘90s – a time when Japanese animation was just beginning to bloom.

The story begins with the main character applying the new Lip Hero – then poof! – she’s whisked
away into a dreamy, animated world where she meets three other superstars.

The production seamlessly blends live-action footage with animation. To bring the ’90s animation style to life, Einwick opted for hand-drawn animation and partnered with Chop Studio, who were commissioned to design four charming characters – including an animated version of the model – and to visualise the whimsical animated world.

Einwick delivered a full suite of video assets, along with a package of stills for e-commerce, social media, and in-store displays at MECCA locations across Australia.

Production: Einwick
Director: Philip Einwick
Producer: Ting Ni
Photographer: Justin Kane
Cinematographer: Jiang Naizhong
AC: Alfred Haddon
Stylist: Bridget Wald
Hair & Makeup: Yuri Yamamoto
Talent: Zara Fraser
Animation Production: Chop Studio
Animation: Andrew Onorato, Jamie Hobbs and Alessia Paino
Design: Mischa Menzies