Ego Pharmaceuticals appoints We The People as social media agency

In a move that showcases the ever-growing importance of social media in the healthcare and skincare sectors, Ego Pharmaceuticals has appointed We The People as its dedicated social agency across Australia.

The new partnership will see We The People, renowned for its bold, social-first creative that aims to own the moment, take the lead in amplifying Ego’s diverse portfolio of brands on its social platforms.

“We’re excited to welcome We The People as our organic social agency for Ego Pharmaceuticals ANZ,” says Sam Beecroft of Ego Pharmaceuticals. “Their scroll-stopping creativity and excellence in the social space will extend the reach and engagement across our portfolio of brands, helping us to improve lives through the science of healthy skin with our wide range of products.”

The appointment follows a period of rapid expansion for We The People, which has built a reputation for delivering high-impact social campaigns in Australia and New Zealand. Ego, best known for popular skincare lines that include QV Skincare, SunSense, and Moov, is looking to the agency to elevate its social presence and foster deeper connections with consumers eager to learn about healthy skin solutions.

Jacob Arnott, Managing Director of We The People, says the new partnership reflects the agency’s commitment to innovation in the fast-evolving social space: “Our philosophy has always been about harnessing creativity to spark impactful connections and conversations on Aussie’s social feeds. Ego Pharmaceuticals is a leader in healthcare and skincare, and brands like theirs have a real opportunity to engage audiences with content that connects on a highly emotional level. We couldn’t be more excited to team up and drive meaningful impact across the Ego brands.

We The People is handling social strategy, content creation, and community management for Ego Pharmaceuticals’ range of brands. With offices in Melbourne, Sydney and Auckland, We The People is a leading social-first agency that partners with Australia and New Zealand’s leading brands to conquer attention on social and digital platforms.