effie&co secures swathe of new accounts

Boutique communications agency effie&co has announced a number of new business wins across fashion, beauty, home and FMCG.

The new accounts include First Nation’s fashion brand Ngali, beauty brands INIKA Organic and Designer Brands Cosmetics, homewares brand Gro Urban Oasis, not for profit Deaf Children Australia and FMCG companies Pental and Good Food Partners.

Says Effie Young, director, effie&co: “We’re delighted to welcome these new brands to the effie&co stable.

“We pride ourselves on creating tailored campaigns that allow the brands we work with to cut-through in an increasingly cluttered retail environment. We certainly have some exciting projects in the works for our new and existing clients.”

effie&co will manage marketing and communications for Ngali including a website refresh, organic and paid social media, PR and events and will also be working closely with the successful First Nation’s brand to expand internationally.

Says Denni Francisco, founder and designer, Ngali: “Effie&co have over 20 years’ experience and expertise in fashion, retail, marketing, and public relations. As a fashion brand we are super excited to work with their team to achieve the outcomes we know are possible in the fashion space, not only for us, but also for the First Nation’s artists and creatives we take this journey with.”

effie&co oversees PR globally for make-up and skincare brand INIKA Organic including an ambassadorship with Australian supermodel and environmental activist Robyn Lawley. The agency also conceived of, and is implementing, a novel model search focusing on inclusivity that will discover diverse talent to appear in Designer Brands Cosmetics ‘I Design Me’ advertising campaign.

For Good Food Partners the agency will manage PR campaigns for Sunsol and freedom while for Pental it will be White King, Softly and Country Life.

effie&co will manage organic and paid social media for homewares brand Gro Urban Oasis.

The agency has also recently appointed Laura Roscioli as senior account manager – content. Roscioli brings with her considerable skills in digital content strategy, development and copywriting. She has had a successful five-year career in freelance writing having been published in Harper’s Bazaar, Popsugar, Fashion Journal, Body & Soul, Refinery 29 and more. She was previously digital media producer at Val Morgan and prior to that conceptual copywriter at Noisy Beast.

Roscioli officially began her role last month.