Dymocks Books appoints Born to lead brand strategy and visual refresh

Independent creative agency Born has been appointed to lead the brand story, brand strategy, and visual refresh for Dymocks Books, one of Australia’s most iconic brands.

The win marks a major milestone for Born, which was recently named in Campaign Brief’s 2025 Hot List of Small Agencies.

Says Jenny Lennon, Creative Director at Born: “It’s a real pinch-yourself moment to be working with such an iconic historical brand—one that’s truly woven into the fabric of Australian culture.

“To have been selected to help shape the next chapter of their story is incredibly meaningful for us. Opportunities like this are exactly why we founded Born. This is what we’re all about, and I have no doubt this project will be fundamental to our journey. Got a bit emotional writing that.”