Dubsat acquires Vio Worldwide – extends Omnilab Media’s global media reach into Europe and USA
Dubsat, Omnilab Media’s Australian-based cross media asset management and distributed advertising and entertainment content company, today announced the acquisition of London headquartered Vio Worldwide.
The acquisition unites two successful companies to provide integrated global cross media services for corporations, advertising agencies, production companies, broadcasters, and online/print publishers. Dubsat is part of the Aus $100+ million turnover Omnilab Media group that specialises in managing and delivering rich media content for the advertising and entertainment industries. Dubsat develops and provides Websend, the core technology driving Vio’s successful online AdSEND service.
Today top agencies and brand owners in the USA and Europe use AdSEND tomanage and deliver display advertising across 6,500 newspapers andmagazines, and TrackSend to deliver millions of digital assets everymonth throughout the advertising, publishing and commercial printingsupply chain.
“Vio Worldwide is the advertising service of choice for many of theworld’s blue chip advertisers and publishers and has an excellentreputation with longstanding market relationships,” said GrantSchuetrumpf, CEO of Dubsat (above left).
“The acquisition is a naturalevolution of our successful two year partnership. It allows us toprovide a total global cross media management and delivery solutionincorporating an extensive suite of applications and services. The aimis to provide ad agencies with full campaign management, booking,accessibility, repurposing, and managed delivery of content, and givepublishers and broadcasters visibility and accessibility across allmedia type and format.”
“Becoming part of Dubsat is an important strategic step allowing us todevelop cross-media applications and offer our advertising agency andpublisher customers a broader platform of services to keep pace withtheir evolving media needs. We have created a strong foundation and weare in a good position to now further innovate and extend the businessacross the traditional and new media markets,” said Chris Friend,Managing Director of Vio (above right).
“This is a tremendous boost for AdSEND, our customers and the US mediamarket as a whole,” said Al Edwards, President of Vio USA. “Ourcustomers want the ability to manage and distribute multimedia as wellas PDF content and we are now in the best and strongest position tosupport them into the future. Being part of the Omnilab Media groupallows us to expand our family of products and our market reachconsiderably.”
Omnilab Media has its sights set on growing its international presenceacross the entertainment and advertising content and media servicessectors. The Vio Worldwide acquisition follows a recent partnershipwith IMD in the UK for radio ads, TV commercials and music videodistribution announced last month.
Speaking just after celebrating the opening of the highly anticipatedand big budget feature film Tomorrow, When the War Began, funded andproduced by Omnilab Media and just released by Paramount PicturesAustralia, managing director Christopher Mapp (above left) said: “Vio Worldwideextends our footprint in the USA and Europe and is an important part ofour global expansion strategy. We will also support this strategy byfurther investment in innovative technologies and services for theentertainment and advertising markets.”