Droga5 ANZ promotes Kit Lansdell to newly created role of head of effectiveness

Droga5 ANZ, part of Accenture Song, has announced business strategy director Kit Lansdell is taking on the new role of head of effectiveness.

With 25 years of experience across top advertising agencies in Australia and the UK —including The Monkeys (now Droga5), Clemenger BBDO, Leagas Delaney, and Grey London — Lansdell has shaped strategy for some of the world’s most iconic brands. His portfolio spans industries as diverse as sports, financial services, automotive and food.

Prior to Droga5, Lansdell worked at Clemenger BBDO joining initially as planning director in 2012 before being promoted to head of planning in 2015.

Helping Australian Lamb achieve record fame and sales, launching the Hyundai A-League, and moving millions of people worldwide with Masterfoods ‘Make Dinnertime Matter’, he has led strategy for clients including adidas, Audi, the Australian Government, BBC, Blackmores, Coca-Cola, HSBC, Mars, MLA, P&G and the United Nations.

A firm believer in insights that inspire bold, people-moving ideas with real commercial impact, during his time at The Monkeys, Lansdell helped the agency to secure titles including The Australian Effie Awards Effective Agency of the Year, for three years running, and APAC Effectiveness Agency of the Year at Spikes for the past four.

Commenting on his new role, Lansdell says: “I’ve always seen effectiveness as the ultimate measure of what we do as an industry. So, helping Droga5 build on its incredible effectiveness legacy is the ultimate privilege.”

Droga5 ANZ CEO Matt Michael adds: “Kit is one of the country’s most admired strategists and passionately believes in the power of creativity. We’ve always had a view that our work must work and that we must be equal parts creative and effective. Kit’s expertise will be invaluable in driving the next chapter of powerful, effective work in our market.”

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