Dr. Oetker launches the world’s most remote pizzeria in new work via BWM Dentsu Melbourne
![BWM Dentsu and Dr. Oetker RemoteRistorante1[1].jpg](http://campaignbrief.com/wp-content/uploads/2016/08/BWM20Dentsu20and20Dr.20Oetker20RemoteRistorante15B15D.jpg)
To prove that any home can enjoy restaurant quality pizza, one of the most remote homes in Australia has been transformed into one of the world’s most remote pizzerias in a campaign by BWM Dentsu Melbourne and Dr. Oetker frozen pizza.
Kicking off this week with an integrated PR and digital approach, the campaign involved travelling to Dirk Hartog Island, the most western point of Australia, to open the ‘Remoté Ristorante’.
The one night only exclusive Remoté Ristorante event took place on Sunday, 24 July, and was attended by locals and guests who travelled epic distances from around the country.
![BWM Dentsu and Dr. Oetker RemoteRistorante2[1].jpg](http://campaignbrief.com/wp-content/uploads/2016/08/BWM20Dentsu20and20Dr.20Oetker20RemoteRistorante25B15D.jpg)
BWM Dentsu has released a film capturing the Remoté Ristorante launch, which will be seeded across online and social channels, and is to be supported by a print advertorial campaign.
Says Mark Watkin, managing director of BWM Dentsu Melbourne: “Dr. Oetker proved to us that restaurant quality pizza was available at home, and in turn we were tasked with proving that to the rest of Australia. How better to demonstrate how accessible great pizza is than by opening up a pizzeria in one of the most remote parts of Australia?
“The kicker to all of this is, it’s frozen pizza. We’re changing perceptions of the category and bringing it back in to public consciousness as a viable, delicious, dinner solution.”
Dirk Hartog Island is home to just five residents, Kieran and Tory Wardle and their three children, who unsurprisingly couldn’t enjoy a meal from a local pizzeria – until now.
Says Paula Wyatt, executive marketing manager of Dr. Oetker Australia: “In the past, Australians have considered frozen pizza to be poor quality and bland, believing you can only get delicious pizzeria taste from an actual pizzeria. Remoté Ristorante challenges that view.
![BWM Dentsu and Dr. Oetker RemoteRistorante3[1].jpg](http://campaignbrief.com/wp-content/uploads/2016/08/BWM20Dentsu20and20Dr.20Oetker20RemoteRistorante35B15D.jpg)
“This campaign is an extension of our “Pizzeria at Home” campaign, the results of which have shown that consumer perception of frozen pizza is changing for the better. People who wouldn’t have even considered eating frozen pizza a few years ago, now enjoy it on a regular basis as a quick and delicious meal at home.”
The campaign kicked off from Monday, 25 July across digital, PR and a variety of social platforms.
Creative Agency: BWM Dentsu Melbourne
Rob Belgiovane – Group Chief Creative Officer
Mark Watkin – Managing Director
Belinda Murray – Client Services Director
Simon Bagnasco – Executive Creative Director
Phil van Bruchem – Creative Director
Ryan Purcell – Associate Creative Director
Tom Opie – Creative
Chris Plummer – Creative
Luisa Peters – Senior Onscreen Producer
Deanne Pascoe – Account Director
Bridget Lane – Account Executive
Mikaël Perhirin – Head of Digital & Customer Experience
Mac Wright – Digital Experience Manager
PR: Haystac
Production Company: Finch
Director – Yianni Warnock
DOP – Patrick O’Sullivan
Executive Producer – Corey Esse
Producer – Katie Downie
Post Production Company: Puffin Post
Sound: Front of House
Media Agency: Dentsu Mitchell
28 Comments
I assume they all got their in a Jeep?
So people went to this remote restaurant to eat frozen pizza and…
Ben, it’s ‘there’ in this case, not ‘their’. Do try to get it right to avoid looking like a simpleton. Perhaps you meant to say “..they all got there in their Jeep.”
No they didn’t come from far and wide.
But even if it was a set up, 139 views, wow. The power of social media.
Ben, it’s ‘there’ in this case, not ‘their’. Do try to get it right to avoid looking like a simpleton. Perhaps you meant to say “..they all got there in their Jeep.”
Wait what? Travel to a fucking island to get home-cooked frozen pizza. Are you insane? This doesn’t even follow its own internal logic. FAILTOWN.
The old pop up restaurant idea where no-one suspects they are eating pre packaged food.
most remote idea, not pizza-ria…
Not remotely good.
The only thing that tastes better than frozen pizza is award bait. Yum!
Frozen pizza- designed for people who can’t be bothered leaving their house for food.
Remote Restaurant- designed to make people travel a long way to get food.
Come on guys, 4 Creative Directors and no one picked up on the flaw in this?
Here’s how it works, my children.
You can be miles from civilisation, and still have restaurant quality pizza.
Of course, they could have just filmed this at my beach house, but lets be honest, I wouldn’t let any of you philistines within 100km of my front door.
At least the Jeep Remote Dealership had an idea. This is just weird.
It’s a classic stagli-duo offering….2 ideas living on the same pizza plate. (Burp) Sorry..this just repeated on me.
The video does nothing for the idea, except tell me you had budget for droneeezzz
That’s a long way to go for a frozen ham and pineapple pizza.
Work that gets people talking.
About how crap it is….
The tracking on that After Effects skywriting is poor
Regardless of the merit of the idea, buy this product once and you’ll know it is an outrageous claim.
Does not taste like restaurant/pizzeria pizza, plain and simple.
Great advertising will kill a crap product very quickly.
In which case they’re safe, because this isn’t great advertising.
I do not have a beach house.
The real flaw here is that it’s far easier to make a homemade pizza, you know, using old fashioned ingredients like flour, than to ship in a truckload of frozen pizzas from a far away supermarket, and keep them frozen, which would be hundreds of kms away.
best tasting frozen pizza. try their fungi one–pretty damn gud
Regardless of the merit of the idea, buy this product once and you’ll know it is an outrageous claim.
Does not taste like restaurant/pizzeria pizza, plain and simple.
Great advertising will kill a crap product very quickly.
Take your point @ Luke Warm.
I guess what I mean is anyone who sees this work and is motivated to trial the product will most likely be disappointed.
Very hard to get anyone top buy a crap product twice.
Dear ad agencies:
Stop spending our entire budgets on your award entry video clips. We are onto you and we will take our budgets else where.
Friendly Regards, Your Clients.
Why does their brand have a ‘Dr’ in it…?
I’m assuming this isn’t made by doctors?
I’m assuming their are no health benefits?
Maybe it’s short for ‘Disaster’?
It’s elsewhere, dear. Elsewhere.