Dove launches New Year’s Unresolution | A Dove Film via Ogilvy Sydney and London
One in three women’s New Year’s resolutions are driven by body dissatisfaction. This year, Dove is setting resolutions that help change that in its latest campaign via Ogilvy Sydney and London
Dove is inviting women around the world to make a Dove #NewYearsUnresolution — a commitment to letting go of unrealistic beauty ideals, one belief at a time, to ditch the negative and embrace positive, to start 2025 right.
Launching the first ever body confidence education tool for women, The Dove Real Beauty Talks, developed with body image experts and informed by academically validated methodologies to support women in healing their relationship with their bodies.
In 2024, Dove’s The Real State of Beauty: A Global Report highlighted some startling insights with 1 in 3 women willing to give up a year of their life for the ‘perfect’ body. The same research also showcased that millennials have the lowest body confidence versus previous generations.
This year, Dove wants to encourage women to unlearn the body hate that has come from decades of societal expectations and toxic beauty standards, to start their own journey with body confidence.
Head to dove.com/self-esteem/women to find out more
