DON’T TREAT THEM LIKE ER… PIGS
July 18 2008, 10:45 am | | 40 Comments
RazorJunior, Sydney has created a 45 sec viral spotfor Animals Australia. It’s all about the fact that pigs have theintelligence of a three year old child, yet they are subjected tohorrific practices by the pork industry.
Creative Director: Josh Moore
Copywriter: Nigel Clark
Art Director: Josh Moore
Agency Producer: Liz Coleman
Account Manager: Miss Becky Brown
Production Company: Deep Animation, New Zealand
Animator: Jeff Smith
Sound Design: Nylon Studios
40 Comments
I heard that a truck carrying live pigs tipped over this morning and 60 of them had to be put down which is awful. Luckily, at least 300 of them bailed and wreaked havoc in town eating people’s rose bushes etc. That’s a smart animal. Go piggies!
Seriously, if people would stop eating so much meat then we’d see less of these horrific abuses. Scientifically the human need for protein is roughly 20 to 40 grams a day. 20 to frigging 40 grams.
Think about it.
Could really murder a ham sambo right now.
Scientifically the taste of meat is delicious.
Bacon tastes good though.
Hey 11.31AM “scientifically the need for protein is roughly 20 to 40 grams a day.”
What a stupid comment. Firstly, science cannot prove or disprove such things. Secondly, meat does provide other things apart from protein. Thirdly, I am sure you are happy to have your incisors knocked out since clearly you think you dont need them. Fourthly, I am wondering how they proved that pigs have the same intelligence as 3 year olds. What pseudo science bullshit. THEY ARE PIGS!
Also, WTF is a “viral spot?” Is this referring to a piece of video that you are hoping will spread virally? Perhaps it should be called “video that the client is too tight-arsed to put on TV.”
hmmm baaacon.
spider pig.
spider pig.
does whatever a spider pig does.
Can he swing from a web,
No he can’t cause he’s a pig.
I’m Jewish.
And it’s a Friday.
Razor tryn 2 do gd wrk LOL
Who the fuck says LOL?
LO SER.
I grew up on a pig farm, and let me tell you for a fact, they don’t have the intelligence of a 3 year old.
Why?
Because, for pigs being bred for meat, the life cycle is no less than 16 weeks.
Just a small amount of research may have brought this to light.
Boy, I wonder who exactly approved this Ad?
11:10, that presumably is the Ambient part of the campaign.
thankyou 2.24. “lol” is the gayest shit in the world and says a lot about you 1.55. I only thought 11 year old girls used that term. I’m not a fan of smileys either :)…..gay.
Surely, in this industry in particular, homophobic references should not be used as the basis for denigration. Many of advertising’s best and brightest are that way inclined and there is nothing wrong with that.
Well said 3.31. I love lesbians. Hot ones anyway.
whaddya mean ‘gay’ – are you 11 years old yourself? Idiot.
12.35pm. Don’t get all agro you little bitch, with your anonymous keyboard aggression. If you spoke like that to my face I’d knock all your fucken teeth out and force you to pick them up with broken fingers. No go back to be the little dog you are and be nice to people, before you get found out and jumped on.
3:31
Don’t be so Gay.
harden the fuck up.
I ate a person once. They didn’t taste very nice. Pork was much nicer.
There are gays in advertising???
3.31… Gay used to mean happy. Then it meant homosexual. Now it means something else (like really bad or something). Stop being GAY!
I love a bacon and egg sandwich. Hold on the salad too.
Funniest read ever.
Love the ‘broken fingers’ reference.
I must say, I laughed out loud at that one.
4.38 is proof that advertising accepts all types of trailer trash. What if it was a girl that made that comment? Would you still be saying that? Hold your graces buddy (I’m assuming you’re not a girl).
Josh Moore trying to act hard on this blog LOL
Hey 4:38, I know you’re probably 30 or over but do you still pull browneyes when you use the Macas drive-thru?
No, gay means gay, you gay queer.
6.53 PM. What’s wrong with families who reside in trailer parks? American social housing issues are really not the concern of Aussie Campaign Brief bloggers.
8.09 PM.
Yes it was quite juvenile, but 12.35 started it. I promise I won’t do it again.
And hey, sorry for brown-eyeing you in the maccas drive through, you messed up my order that’s all. You know, we in the eastern suburbs can be a little particular.
I’ll make it up to you by giving you a job in the mail room. You wont get paid as much as you do at maccas, but it’s gotta be better than flippin’ burgers right?
Poofs in advertising; this could be the hottest CB Blog debate since we concluded, correctly, that planners are a complete waste of space.
Ignore all this bullshit Josh you’re the best cd lowe had and you’ll do great over there despite how bitchy it can be.
This is a really nice piece of work. Makes me seriously reconsider eating pork. I could bite the heads off a couple of talking big macs though.
i get the idea but don’t really think the spot works. the animated mouth movements are so unrealistic it borders on comical (what’s wrong with a voice over?). meh.
Piglets should be born in a 5 star delivery room, spend the first few weeks of their lives suckling while rolling around in clean, warm, mud.
Then when they are killed and eaten, they would be happy. What’s so hard?
… also, how do you think a pig feels when it’s slaughtered, smoked, sliced up ,shrink-wrapped, thrown in the fridge, torn open and cooked in it’s own fat then eaten by fat slobs.
What’s wrong people. Give Pigs a chance.
Free bacon makes me angry.
Up to here in pig shit. Get me oughta here!!!
Dear Josh and Nigel, how’s yar 15 minutes of fame going?
Go grab a burger and fries and have a larf.
The radio spots sans animated snout actually work a lot better. A friend from outside the industry actually sent it to me first with a message saying the spots moved her to tears. Clearly powerful enough to make an impression on Joe Public, just not spiteful, vindictive creatives – or destructives as you’re fast becoming.