Domino’s takes delivery to the car park in newly launched campaign via Elevencom, Sydney
Domino’s has launched a major new campaign this week via Elevencom to promote its new Car Park Delivery service.
The commercial features a car that has been driven from the bottom of the ocean by two fish who need to pick up their pizza order before the cabin empties of water.
The scenario highlights that Domino’s Car Park Delivery is perfect for people who don’t want to leave their car to pick up their pizza.
The free, zero contact, pick-up service, which is available when placing pre-paid orders online or via the mobile app, is just one of the steps Domino’s is taking to ensure pizza lovers can still enjoy a slice of their favourite treat without coming into store.
Says Allan Collins, chief marketing officer ANZ, Domino’s: “Car Park delivery offers further peace of mind to customers who would feel more comfortable staying inside their vehicle when picking up their pizza.
“It gives our pick-up customers the convenience of delivery for no extra charge.”
Ryan Fallowfield, creative director at Elevencom said the campaign was one of the most complex ever created for Domino’s: “Two fish driving a car full of water was a beautifully simple idea on paper, but bringing it to life was a massive job and the team nailed it.”
The campaign will run in Australia and New Zealand on TV and digital channels.
Domino’s:
Allan Collins, Chief Marketing Officer, ANZ
Teneille Rudd, Brand Manager, AU
Phoebe Kenny, Brand Manager, NZ
Natasha Guiulfo, Assistant Brand Manager, AU
Peter Walmsley, Senior Production Manager
Agency: Elevencom
Creative Team: Oliver Devaris, Ryan Fallowfield, Jono McCauley, Tim Arrowsmith
Operations Director: John McLachlan
Production: Taxi Film Production
Director: Jonathan Nyquist
Senior Producer: Mark Bishop
Post Production: Alt.VFX
VFX Supervisor: Andrew Hellen
VFX Producer: Celeste Fairlie
Sound: Sounds Like Butter
Sound Designer: Stevie-leigh Batiste
Cast:
Billy the Cod
Groper Winfrey
36 Comments
Saw this at reception. Genuinely good.
chuckle. Nice post btw.
Beautifully whimsical and a joy to watch. Well done.
Fun concept and great execution.
Good idea. Well executed….
Strange.
So many questions…
To question an ad featuring fish.
Great work Oliver. True to form.
What is the make and model of the car used in this ad.
What kind of car is it and the make..
so good!
Seamless execution. Thumbs up.
Does this mean the woke-wagon has finally grind to a halt and we can all go back to making fun ads again?
Brilliant. Great execution.
This reminds me of an Award School idea, in a good way. Genuinely novel. Seems like I never see these anymore only manifestos and ads that feel thought-out until they are safe and dull.
I liked it. This was fun.
Love it!
This is great work.
Ok what is the car ? Wolsely?
Well done Jono!
More of this!
Great add what is the car
What brand is the car in the new add
It’s a Morris Minor which was a bright yellow we bought for 1500 bucks. Unregistered… but it ran. Just.
It’s a Morris, going off the badge
But definitely not Minor.
Looks like a Morris Oxford to me, not a Morrie minor?
I think it is a Morris oxford or a Morris isis.
My dad had the isis. It is a 6 cylinder model
I Believe The Car is a Morris Isis https://en.wikipedia.org/wiki/Morris_Isis#Isis_Series_I_(1955–56). l
Not sure if it is an Isis or an Oxford. Doesn’t look long enough in the front end to be the Isis which was a 6 cylinder version of the 4 cylinder Oxford. My Dad had 2 Oxfords at one stage.
Can you tell me what area/beachside was the fish domino’s commercial
Thanks
Nice one Oliver, Jono and team. Tasty.
So much interest in the car! Maybe Domino’s should auction it? If it’s theirs? Just a prop?
Nice work guys!
The car is a 56 Morris Cowley. Look it up.
Nice one – the car is a carp ark
Actually, from the grille, looks more like a Hillman Minx.
Its A 1956 Morris Oxford. Great car. Would give xnything to have one again. Lost my virginity in the last one I had.