DIVISION’s Cloudy Rhodes directs new ‘This is Love’ campaign for Calvin Klein

In celebration of WorldPride 2023, which launches in Sydney on Saturday Feb 18th, Calvin Klein has recently launched a new campaign, directed by DIVISION’s Cloudy Rhodes, for its new pride collection – ’This Is Love’.

 

The campaign features Australian pop-icon Troye Sivan, Māori model Manahou Mackay and First Nations model Nathan McGuire.

The spots float dreamily between sequences of each artist reflecting on their expression of pride, visibility and growth. Rhodes intuitively weaves between the talent’s reflections in a poetic exploration of queer identity; re-affirming Rhodes as a unique and essential director in Australia, amplifying queer stories through their work.

The collection includes an exclusive collaboration with Worimi Biripi artist Jake Simon, with a portion of the proceeds going to Aboriginal and Torres Strait Islander LGBTQI+ Community as a part of Calvin Klein’s partnership with BlaQ Aboriginal Corporation.

To see more of Cloudy Rhodes’ work click here.

For more information please contact Genevieve or Natasha

Cast:
Troye Sivan
Manahou Mackay
Nathan Mcquire

Client: PVH
Content Manager – Marketing: Tsega Assefa
Senior Marketing Manager: Alanna Carey
General Manager – Marketing: Dianne Taylor
Senior Marketing Coordinator: Christy Murray
Content Coordinator: Neil Kumar
Comms Executive: James Tawfik
Producer: Carmen Cicchinelli

Production: DIVISION
Director: Cloudy Rhodes
Executive Producer: Genevieve Triquet
Producer: Giordi Caputo
DOP: Max Walter
Art Director: Peter Citroni
Editor: Stewart Arnott
Colourist & Online: Billy Wychgel
Post Producer: Gabrielle Joosten
Sound Design & Mix: Nicholas Keate
Composer: Daniel Stricker