Disney+ recruits zombies to promote launch of Star in latest campaign via Special Group
March 3 2021, 3:38 pm | | 21 Comments
Disney+ has recruited zombies to promote new entertainment channel Star, which is now streaming, in a new campaign via Special Group.
Star is a content hub within the Disney+ streaming service for television and film content intended for an adult audience.
21 Comments
It sounded alright when we first pitched it, but now I’m having second thoughts.
It might be just a list, but it’s a very funny way of doing one. Nice work.
not too shabby
How do you make zombies dull?
Who directed this? It’s great.
Beyond excellent use of celebs for Uber, Special Group really aren’t very good are they.
They obviously had to list a lot of content stuff. At least they had fun doing it.
Nuh.
I know it must be hard for you commenters – probably mainlining all that amazing advertising from wherever it is that I never get to see – but this is honestly awesome. Really well shot, nicely directed, nice premise and a decent ad. Well done.
I like it 2. Deadpan.
Wait… isn’t the Sixth Sense sort of a zombie movie?
Director: Dave Wood @ Good Oil
What a dull piece for an entertainment brand. You had all the ingredients for something special and then made this
Could’ve been terrible but they made a long list of client demands acceptable.
Well done yet again, Special
This is fantastic!
Lovely spot Mr Wood.
Nice work…G rated and all.
technically speaking 28 days later has no zombies. but it’s a fun ad!
So much advertising that sells entertainment is truly awful, which totally defeats the point. You can’t bore people into buying entertainment. This, however, nails it. It’s heaps of fun. Well done.
Are you actually taking the plight of POC not being represented in film/television and evoking references to BLM protesters… for an ad?
Disney’s funny way of calling us the zombies